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INDIVIDUALITY IN CLOTHING (THEORY) [1]

Paper Code: 
GFSD 101b
Credits: 
02
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 
  1. To study origin and theories of clothing.
  2. To enable students learning of  psychological and social aspect of clothing in social situation.

 

6.00
Unit I: 
Unit I

 Origin of Clothing                                                                                   

  • Theories of clothing- Theory of modesty, immodesty, protection, adornment, combined need theory, other theories in fashion
  • Nonverbal communication
  • Clothing Symbolism: clothing symbols, sending and receiving clothing messages
  • Clothing & Impressions: first four minutes, first impression, halo effect, stereotyping, perceptions

 

6.00
Unit II: 
Unit II

Clothing Psychology                                                              

  • Effects of Clothing:
  • Physical Comfort
  • Mood and Behavior
  • Personality and self-concept
  • Conformity
  • Individual Values, interests and attitude

 

6.00
Unit III: 
Unit III

Clothing and Wearer                        

  • Clothing and the age of wearer:
  • Infants and children
  • Adolescents
  • Adult and elderly
  • Psychological impact of color, Figure proportion & illusion

 

6.00
Unit IV: 
UNIT IV

Clothing and Society                                       

  • Religion and culture
  • Occupation
  • Ceremonies and occasions
  • Comfort & individuality
  • Clothing & class distinction
  • Clothes, roles & status

 

6.00
Unit V: 
Unit V

Clothing & Physical self                                                                         

  • Clothing & Physical comfort, Factors affecting body comfort
  • Clothes & physical well being

 

Essential Readings: 
  1. Stone, Elaine and Samples, Jean., A Fashion Merchandising, McGraw Hill Book Company
  2. Frings, Gini, Stephens., Fashion- Concept to Consumer, Prentice Hall International,     New Jersey
  3. Marilyn, J, Horn., The Second Skin (3rd Edition), Houghton Miffin Company, London

 

 

 

References: 
  1. Marshall, Suzanne, G., Individuality in Clothing Selection and Personal Appearance, Prentice Hall, New Jersey.
Academic Year: 
2016-17 [2]

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Source URL: https://fashiontextile.iisuniv.ac.in/courses/subjects/individuality-clothing-theory

Links:
[1] https://fashiontextile.iisuniv.ac.in/courses/subjects/individuality-clothing-theory
[2] https://fashiontextile.iisuniv.ac.in/academic-year/2016-17