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VISUAL MERCHANDISING (THEORY) [1]

Paper Code: 
GFSD 401
Credits: 
06
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 
  1. To sensitize /orient the textile and clothing SME’s to the concept of visual Merchandising
  2. To provide the basic working tools and skills related to visual merchandising

 

16.00
Unit I: 
Visual merchandising and Display Basics

                                                        

 

  • Visual merchandising – meaning, purpose, scope
  • Colour and Texture
  • Line and Composition
  • Shape and forms

 

14.00
Unit II: 
Display Locations

        

 

  • Store Exterior
  • Window Display
  • Store Interior
  • Remote Display

 

18.00
Unit III: 
Display Equipments/ Components

 

 

  • Themes and schemes
  • Mannequins
  • Alternative to the Mannequins
  • Dressing the three dimensional form
  • Fixtures
  • Visual Merchandising and Dressing Fixtures
  • Furniture as props
  •  Lighting
  • Sound Usage
  • Graphics and Signage
  • Budgeting

 

10.00
Unit IV: 
Store design layout

                  

  • Selling space, merchandising space, personal space, customer   space
  • Display Techniques:
  • Pyramid
  • Zigzag
  • Repetition

 

18.00
Unit V: 

Merchandise Planning                                                                                              

  • Visual Merchandising & Planning:
  • Visual Merchandising Planning & its execution
  • Setting up a Display shop
  • Visual Merchandising and Changing face of Retail

 

Activity                                                                                                                                   14 hrs

  • Present a theme based window display for a retail fashion outlet

 

Essential Readings: 
  1. Martin M. Pegler,Visual Merchandising and Display , Edition 5, Fairchild Publication.

 

  1.  Diamond, Jay & Ellen,  Contemporary Visual Merchandising and Environmental, Pearson Prentice Hall, Fourth Edition

 

  1. Greg M. Gorman – ST, Visual Merchandising and Store Design Workbook, Publications (1996)

 

  1. Tony Morgan, Visual Merchandising, Laurence King Publishing, 2008

 

References: 

 

  1. Nirupama, Pundir, Fashion Technology-Today and Tommorow, Mittal publications, New Delhi, 2007.

 

Academic Year: 
2016-17 [2]

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Source URL: https://fashiontextile.iisuniv.ac.in/courses/subjects/visual-merchandising-theory-1

Links:
[1] https://fashiontextile.iisuniv.ac.in/courses/subjects/visual-merchandising-theory-1
[2] https://fashiontextile.iisuniv.ac.in/academic-year/2016-17