1. To enable the students to critically appreciate and understand the intricacies of fashion industry.
2. To impart skills of communication comprising of visualization ad illustration.
· Oral presentation: 07 hrs
Preparing a speech, delivery techniques, using the visual aids, overcoming errors in public speaking, group discussion
· Business letters 07 hrs
Structural elements, styles of presentation, letters of inquiry, claim and adjustment letters, letter of application for a job and calling for tenders and quotations.
· Interviews: 06 hrs
Types, stages, skills for interviewer and interviewee, interview follow-up letters and letters of acceptance and refusal.
· Meetings: 06 hrs
Meetings, features/problems, notice and agenda preparation, minute’s documentation.
· Visual communication: 08 hrs
Planning, Recording and reporting of:
o Visual merchandising and display
o fashion photographs
o fashion shows and multimedia
· Communication in practice: 06 hrs
Scripting shows, conducting interviews of designer’s, reporting events for fashion shows, fashion critics,
· Introduction to preparing short films and audio visuals 08 hrs
o Textile craft
o Designers work
o Event related to the field
· Designing & Developing messages/ advertisement for Fashion 07 hrs
o E-mails
o SMS
o Local News Paper
o Local T.V.
o Billboards & Hoardings
o Blogs or Web-Pages
Visit to media agency 05 hrs
1. Kotler P. Marketing Management, Pearson Education, New Delhi 2007
2. Gerson S Gerson M, Technical Writing Process and Product, Pearson Education, New Delhi 2001.
3. Thakurta Paranjoy, Media Ethics: Truth Fairness and Objectivity, Oxford University Press 2009.
4. Kumar A. The Encyclopedia of Mass Media and Communication, A Bell & Howell company, 2001.
5. Farbey, A.D., How to Produce Successful Advertising, Kogan Page India Pvt Ltd
Jetwaney., J. N., (1999): Advertising, Phoenix Publishing House Pvt Ltd
1. Rao M. Feature Writing PHI Learning Private Ltd. New Delhi, 2009.
2. Theaker A, The Public Relations Handbook, Routledge & Kegan Paul 2001.
3. Roundy., N. and Mair, D. (1985): Strategies for Technical Communication, Little Brown and Company, Boston, Toranto
Links:
[1] https://fashiontextile.iisuniv.ac.in/courses/subjects/fashion-media-communication-practical-2
[2] https://fashiontextile.iisuniv.ac.in/academic-year/2017-18