Marketing the Apparel: Introduction to marketing, overview of marketing process and marketing in modern economy.
Fashion marketing and marketing environment: Introduction, development of fashion market, fashion market environment and trends in marketing environment.
Market research: Understanding Consumer market trend, Overview of market research process and research design
6.00
Unit II:
UNIT II
Product Decision
Concept of product & clarification of product development
Product positioning
Product line and product mix
Branding, packing and labelling
6.00
Unit III:
UNIT III
Price decision
Factor affecting price determination
Price policies and strategies
6.00
Unit IV:
UNIT IV
Distribution channels and physical distribution decision
