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BUSINESS COMMUNICATION (PRACTICAL) [1]

Paper Code: 
GPM-425
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To familiarize students with various methods of business communication.
  2. To impart knowledge and skill in presentations.
     

CONTENT

Oral Communication 15 hrs
  • Interviews
  • Group discussions
  • Presentations
  • Meetings
  • Seminars
  • Conferences
 Written Communication-I 15 hrs
  • Agenda
  • Notice
  • Minutes
  • Memorandums
  • Circulars
Written Communication-II 15 hrs
  • Business Letters (Types, Essentials and Layout) letter of enquiry, letter of quotation, letter of orders, letter of advice, letter of trade reference, circular letters, letter of complaint and adjustments, sales letter, credit letters and status inquires, collection letters.
  • Report Writing

a)    Types and structure – periodic (progress, inspection, performance, appraisal and periodical)
b)    Special reports – first information report, investigation report, feasibility report, project report.

Case Studies 15 hrs
  • Project Submission including Power Point Presentation.

 

Essential Readings: 
  1. Mohan, Krishna. and Banerjee, Meera.,  Developing Communication Skills, Macmillan Press
  2. Pal Rajender and Korlahalli J.J., Essentials of Business Communications, Sultan chand and sons.
  3. Gupta C.V., Business Communication and Customer Relations, Sultan Chand and Sons.
  4. Pettit, Lesikarm Business communication, AITBS publishers, New Delhi.
     
References: 
  1. Chaturvedi,  P.D., Business Communication, Pearson Publication
  2. Mathew, M.J., Business Communication , RBSA Publication, Jaipur
  3. Taylor, Shirley., Communication of Business,
     

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