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ENTREPRENEURSHIP PRACTICAL (PRACTICAL) [1]

Paper Code: 
GBBA 302 B
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To develop an insight into entrepreneurship understanding
  2. Formulation of venture for preparing business plan

 

Unit I: 
COURSE CONTENT

Preparing a Business plan on a venture with following details 

  • Introduction
  • Idea Selection
  • Selection of the Product / Service
  • Competitors
  • USP
  • Functional strategies
  • Physical resources
  • Production Process
  • Human Resources
  • Marketing Strategies
  • Distribution process
  • Financial Projections & Budget
Essential Readings: 
  1. Khanka  S. S., Entrepreneurship Development, Sultan Chand & company pvt ltd , New Delhi 1999
  2. Burke Sandra, Fashion Entrepreneur: Starting Your Own Fashion Business (Second Edition) Burke publishing, May , 2009
  3. Sudha  G.S., Entrepreneurship and Small Business Management, Ramesh book depot, New Delhi, 2014-15
  4. Mathew, M. J., Business Organisation, Sheel sons, University book house (P), Jaipur, 2009
  5. Veerabhadrappa Havinal, Management and Entrepreneurship, New age international publisher new Delhi, 2009
References: 
  1. Taneja & Gupta, Entrepreneur Development- New Venture Creation, GalgotiaPublishing Company, 2001
  2. Uddin Sami, Entrepreneurship Development in India, Mittal Publications, 1989
  3. Holt David H., Entrepreneurship: New Venture Creation,  1998
  4. Sharma K.C. , Entrepreneurship Development, Raj Publications,2012
  5. Keshari Mohanty Sangram, Fundamentals of Entrepreneurship, PHI Publishers, 2005
  6. Molissa G. Carr and Lisa Hopkins Newell, Fashion Entrepreneurship : The Plan, The Product, The Process, Bloombury Publishing, Fairchild Books, New York

 

 

Academic Year: 
2018-19 [2]

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Source URL: https://fashiontextile.iisuniv.ac.in/courses/subjects/entrepreneurship-practical-practical

Links:
[1] https://fashiontextile.iisuniv.ac.in/courses/subjects/entrepreneurship-practical-practical
[2] https://fashiontextile.iisuniv.ac.in/academic-year/2018-19