1. To introduce the students to different modes and methods of media.
Ingredients of news, News: meaning, definition, nature. Hard news vs. Soft news, 5 Ws and 1 H Formula .Basic components of a news story - Brevity, Dateline, Credit line, By-line.
A historical Perspective of Print Media. Yellow Journalism, Tabloid Press.Rudolf Flesch formula of reading .Robert gunning: principles of clear writing. Language of news-skills to write news.
Sources of news. News vs Opinion Writing. Opinion Writing – Editorial, Article, Feature, Reviewing Newspapers and Magazines.
Different mediums-a comparison. Basic differences between the print, electronic and online journalism. Language and principles of writing for media.
Writing for Radio- News, Interview and Discussion Writing for Television – News Interview and Discussion.
1. Bruce D. Itule and Douglas A. Anderson. News writing and reporting for today’s media; McGraw Hill Publication, 2000.
2. M.L. Stein, Susan Paterno& R. Christopher Burnett. News writer’s Handbook: AnIntroduction to Journalism; Blackwell Publishing,2006.
3. George Rodmann. Mass Media in a Changing World; Mcgraw Hill Publication,2007.
Links:
[1] https://fashiontextile.iisuniv.ac.in/courses/subjects/jouranalistic-writing-theory-3
[2] https://fashiontextile.iisuniv.ac.in/academic-year/2019-20