1. To impart in-depth knowledge of fashion forecasting, various national and international brands.
2. To make students aware on Planning of a fashion event
1. Chatley, Pooja., Fashion Marketing and Merchandising, Kalyani Publishers.
2. Gowerk, Helen., Fashion Buying, Blackwell Science Ltd, London.
3. Burns, Leslie. Davis & Bryant., Nancy. O., The Business of Fashion, Fairchild
Publication, New York 2005.
4. Kumar, M. Krishan, Apparel Mechandising, Abhishek Publication, Chandhigarh, 2010. Nosenav, Jeremy. A., Apparel Merchandising: The line starts here, Fair Child, New York.
Links:
[1] https://fashiontextile.iisuniv.ac.in/courses/subjects/fashion-promotion-practical-0
[2] https://fashiontextile.iisuniv.ac.in/academic-year/2019-20