Product Development (Elective)

Paper Code: 
FSD 144 C
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

• To impart knowledge about various product standards and product specifications and the process of product development towards market need.

12.00
Unit I: 

• Product Development Process- Idea concept, research, design process, material and sourcing • Prototype, specification and development • Costing and pre-production samples

12.00
Unit II: 

• Product Study & Testing- Study of various apparel/household textiles & furnishing • Product testing- product standards and specifications; product quality control • Product intellectual property law

12.00
Unit III: 

• Quality Assurance: Customers requirements, requirement of design: Fabric specification, garment specification, Manufacture specification, meeting design requirements, meeting standards, Manual- Fibers, blends, yarn, fabric, dying & finishing, trimmings for durability Garment Product Assembly

12.00
Unit IV: 

• Cost of product Development • Analysis of design cost, product profitability • Factor affecting price determination

12.00
Unit V: 

• Product positioning, Product line & product mix • Branding, packing and labeling

Essential Readings: 

• Johnson, J.Maurice, Moore,. C. Evelyn, Apparel Product Development Prentice Hall, 2nd Edition. • Regan, L. Cynthia,. Apparel Product Design & Merchandising Strategies, Prentice Hall • Frings, G., Fashion from concept to consumers, Prentice Hall International, New Jersey, 1991 • Peyton B .Hudson., " Guide to Apparel Manufacturing ", MEDI Apparel Inc (1989) • Carr Harold & John Pomeroy 1996. Fashion Design & Product Development. • Blackwell Science. • Kotler, Philips,Marketing Management, Prentice Hall of India,11th Edition, New Delhi 2003 • William R. Cline., The future of World Trade in Textiles and Apparel • Kitty G. Dickerson., Textiles and Apparel in the International Economy • Rajeev Bathra & Co. Advertising Management, Prentice hall of India

References: 

• Brillian J. 1986. The Soft Furnishing Book. Conran Octopus. • Macalls S. 1972. Sewing in colours, Home-making, Tailoring, Mending, Soft Furnishing. Hawlyn. • Naik Shailja D. 1996. Traditional Embroideries of India. A.P.H. Publ. • Pat Jones 1979. Creative Sewing - Hous hold Linen. A Studio Vista Book. • Rutt Anna Hong 1967. Home Furnishing. John Wiley & Sons. • Taylor P. 1990. Computers in Fashion Industry. Heinemann.

Academic Year: