BUSINESS MARKETING (THEORY

Paper Code: 
DGPM 501 B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 
  1. To know the trade procedures and documentation formalities of International Business Management.
  2. To impart knowledge of trade procedures and documentation formalities.
  3. To find a functional relationship between the foreign trade markets and multinationals with respect to foreign trade activities.

 

Course Outcomes (COs):

Course

Learning Outcome (at course level)

Learning and Teaching Strategies

Assessment Strategies

Course Code

Course Title

 DGPM 501 B

BUSINESS

MARKETING

The students will be able to

CO66.Identify the foreign trade markets and its importance for economic development.

CO67.Provide the knowledge on marketing plan for exports and its related activities.

CO68.Assess the various terms and conditions of export finance.

CO69.Useful to study the concepts of E-commerce and E-trade in the modern context.

CO70.Understand various dimensions of international marketing and Foreign Trade

Approach in teaching: Interactive Lectures, Discussion, PowerPoint Presentations, Informative videos and demonstration.

Learning activities for the students: Self-learning assignments, and development of products.

 

 

Assessment tasks will include Class Test on the given topics, labswork, record book assessment,

Viva-voce, Attendance Assignment

 

6.00
Unit I: 
International marketing
  • Nature, importance and scope of international marketing
  • Factors and Decisions Regarding Export Market
  •  Selection of Foreign/Export Market
  •  Planning for Export Market
  • Problems of foreign trade
  • Difference between Domestic & International marketing
6.00
Unit II: 
Market Entry Strategies
  • Market Entry and Overseas Distribution System
  • Distribution logistics for exports
  • Promoting products internationally
  • Overseas market research

 

6.00
Unit III: 
Marketing plan & Pricing
  • Marketing Plan for Exports, Decision – Making Framework for Export Operation, the Techniques in International Marketing for export cost & prices.
  • INCOTERMS
  • Methods of Pricing
  • Pricing Strategies
  • Cost Factors of Export-Imports Goods 

 

6.00
Unit IV: 
E- Commerce & Finance
  • E-Commerce and E-Trade, Derivatives and Foreign Currency Market, Financial Market Developments. Methods of Foreign Payment, Functions of Foreign Exchange Market
  • Terms of Payments and Export Finance, Management of Risks in International Marketing. Types of Risk & their management. Role of ECGC and Exim Bank

 

6.00
Unit V: 
Multinational & Foreign Investment
  • Multinationals: Their Role in International Marketing
  • Theories of Direct Foreign Investment and Portfolio Investments, Indian Experience
  • Mergers and Acquisitions in International Scenario

 

Essential Readings: 

Suggested Text Books:

  • Joshi Rakesh Mohan, (2010) International Business”, Oxford University Press, New Delhi.
  • Kothari, Monika,(2015). “Export Promotion Measures in India”, Deep & Deep Publications Pvt.,Ltd., New Delhi.

Suggested Reference Books:

  • Mathur, Vibha, (2014) Foreign Trade Policy and Trends in India, New Century Publications, New Delhi.
  • Murthy, Gautam, (2016), International Trade and Economic co-operation”, New Century Publications, New Delhi.

E- RESOURCES:

Reference Journals:

  • Journal of Business Research
  • Journal of Marketing Research

 

Academic Year: 
2023-24
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