CLOTHING STUDIES (THEORY)

Paper Code: 
GFSD 101A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Analyze origin and theories of clothing.
  2. Construct the psychological and social aspects of clothing in social situations.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

GFSD 101A

 

Clothing Studies                               (Theory)

 

The Students will be able to: CO.24 Analyse the concept of clothing CO.25 Relate psychology with clothing behavior

CO.26 Assess selection of clothing for different age and impact of colours CO.27 Relate the importance of society and clothing according to class CO.28 Evaluate selection of clothing according to factors influenced by social and economy CO.29 Determine application of clothing and self

Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos

Learning activities for the students: Self-learning assignments, Effective questions, presentations

Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments

 

 

 

 

12.00
Unit I: 
Origin of Clothing
  • Theories of clothing- Theory of modesty, immodesty, protection, adornment, combined need theory, other theories in fashion
  • Nonverbal communication
  • Clothing Symbolism: clothing symbols, sending and receiving clothing messages
  • Clothing & Impressions: first four minutes, first impression, halo effect, stereotyping, perceptions
12.00
Unit II: 
Clothing Psychology
  1. Effects of Clothing:
  • Physical Comfort
  • Mood and Behavior
  • Personality and self-concept
  • Conformity

 

  • 2.Individual Values, interests and attitude
12.00
Unit III: 
Clothing and Wearer

1. Clothing and the age of wearer:

  • Infants and children
  • Adolescents
  • Adult and elderly

2. Psychological impact of color

 

 

12.00
Unit IV: 
Clothing and Society
  1. Religion and culture
  • Occupation
  • Ceremonies and occasions
  • Clothing & class distinction
  • Clothes, roles & status
12.00
Unit V: 
Clothing & Physical self
  • Clothes & physical well being
  • Clothing according to figure types and illusion
Essential Readings: 
  1. Stone, Elaine and Samples, Jean., A Fashion Merchandising, McGraw Hill Book Company,1985.
  2. Frings, Gini, Stephens, Fashion Concept to Consumer, 3rd ed., Prentice Hall International,     New Jersey, 2008.
  3. Marilyn, J, Horn. The Second Skin (3rd Edition), Houghton Miffin Company, London.
  4. Marshall , Suzanne G., Individuality in Clothing Selection and Personal Appearance, Pearson, Prentice Hall, London 2004
  5. Mary Kefgen, In clothing selection & personal appearance , The Macmillan, Company New York.
References: 
  1. Elizabeth Rouse, Understanding Fashion,, London , Blackwell Science Ltd.,1999
  2. Vikas Gupta, Navneet Kaur, Comdex Fashion Design Vol 2: Ensembles for Your Body Type, Dreamtech Biztantra, New Delhi, 2012
  3. Kogent Learning Solutions Inc, Comdex Fashion Design, Vol I, Fashion Concepts,  Dreamtech  Press, 2010

 

 

Academic Year: 
2021-22
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