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» CLOTHING STUDIES (THEORY)
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CLOTHING STUDIES (THEORY)
Paper Code:
GFSD 101A
Credits:
04
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
To study origin and theories of clothing.
To enable students learning of psychological and social aspect of clothing in social situation.
12.00
Unit I:
Origin of Clothing
Theories of clothing- Theory of modesty, immodesty, protection, adornment, combined need theory, other theories in fashion
Nonverbal communication
Clothing Symbolism: clothing symbols, sending and receiving clothing messages
Clothing & Impressions: first four minutes, first impression, halo effect, stereotyping, perceptions
12.00
Unit II:
Clothing Psychology
Effects of Clothing:
Physical Comfort
Mood and Behavior
Personality and self-concept
Conformity
Individual Values, interests and attitude
Psychological impact of colour
12.00
Unit III:
Clothing and Wearer
Clothing and the age of wearer:
Infants and children
Adolescents
Adult
Elderly
12.00
Unit IV:
Clothing and Society
Religion and Culture
Occupation
Ceremonies and occasions
Clothing & class distinction
12.00
Unit V:
Clothing & Physical self
Clothes & physical well being
Clothing according to figure types and illusion
Essential Readings:
Stone, Elaine and Samples, Jean., A Fashion Merchandising, McGraw Hill Book Company,1985.
Frings, Gini, Stephens, Fashion Concept to Consumer, 3
rd
ed., Prentice Hall International, New Jersey, 2008.
Marilyn, J, Horn. The Second Skin (3rd Edition), Houghton Miffin Company, London.
Marshall , Suzanne G., Individuality in Clothing Selection and Personal Appearance, Pearson, Prentice Hall, London 2004
Mary Kefgen, In clothing selection & personal appearance, The Macmillan, Company New York.
References:
Elizabeth Rouse, Understanding Fashion,, London , Blackwell Science Ltd.,1999
Vikas Gupta, Navneet Kaur, Comdex Fashion Design Vol 2: Ensembles for Your Body Type, Dreamtech Biztantra, New Delhi, 2012
Kogent Learning Solutions Inc, Comdex Fashion Design, Vol I, Fashion Concepts, Dreamtech Press, 2010
Academic Year:
2019-20
Department News
Two Days Corporate Training on “Quality Assurance for Embroidery and Printing”
Competition on Fashion Sketching
Notice on "Fashion Sketching Competition"
Notice on ' Design Process"
Notice on "Importance of Style reading for Fashion Illustration"
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