CLOTHING STUDIES (THEORY)

Paper Code: 
GFSD 101A
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To study origin and theories of clothing.
  2. To enable students learning of psychological and social aspect of clothing in social situation.

 

12.00
Unit I: 
Origin of Clothing

                                                                                         

  • Theories of clothing- Theory of modesty, immodesty, protection, adornment, combined need theory, other theories in fashion
  • Nonverbal communication
  • Clothing Symbolism: clothing symbols, sending and receiving clothing messages
  • Clothing & Impressions: first four minutes, first impression, halo effect, stereotyping, perceptions

 

12.00
Unit II: 
Clothing Psychology

                                                                     

  • Effects of Clothing:
  • Physical Comfort
  • Mood and Behavior
  • Personality and self-concept
  • Conformity
  • Individual Values, interests and attitude

 

12.00
Unit III: 
Clothing and Wearer

                                                                                            

  • Clothing and the age of wearer:
  • Infants and children
  • Adolescents
  • Adult and elderly
  • Psychological impact of color, Figure proportion & illusion

 

12.00
Unit IV: 
Clothing and Society

                                                                        

  • Religion and culture
  • Occupation
  • Ceremonies and occasions
  • Comfort & individuality
  • Clothing & class distinction
  • Clothes, roles & status

 

12.00
Unit V: 
Clothing & Physical self

                                                                                   

  • Clothing & Physical comfort, Factors affecting body comfort
  • Clothes & physical well being

 

Essential Readings: 
  1. Stone, Elaine and Samples, Jean., A Fashion Merchandising, McGraw Hill Book Company,1985.
  2. Frings, Gini, Stephens, Fashion Concept to Consumer, 3rd ed., Prentice Hall International,     New Jersey, 2008.
  3. Marilyn, J, Horn. The Second Skin (3rd Edition), Houghton Miffin Company, London.
  4. Marshall , Suzanne G., Individuality in Clothing Selection and Personal Appearance, Pearson, Prentice Hall, London 2004
  5. Mary Kefgen, In clothing selection & personal appearance , The Macmillan, Company New York.

 

References: 

 

  1. Elizabeth Rouse, Understanding Fashion,, London , Blackwell Science Ltd.,1999
  2. Vikas Gupta, Navneet Kaur, Comdex Fashion Design Vol 2: Ensembles for Your Body Type, Dreamtech Biztantra, New Delhi, 2012
  3. Kogent Learning Solutions Inc, Comdex Fashion Design, Vol I, Fashion Concepts,  Dreamtech  Press, 2010

 

Academic Year: 
2017-18
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