Clothing Studies (Theory)

Paper Code: 
GFSD 101A
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

1.  Analyze origin and theories of clothing.

2.  Construct the psychological and social aspects of clothing in social situations.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

Course Title

GFSD 101A

 

Clothing Studies                    (Theory)

 

The Students will be able to:

CO.24  Analyse the concept of clothing  CO.25    Relate psychology with clothing behavior

 CO.26  Assess selection of clothing for different age and impact of colour

 CO.27   Relate the importance of society and clothing according to class.

 CO.28  Evaluate selection of clothing according to factors influenced by social and economy

CO.29  Determine application of clothing and self

Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos

Learning activities for the students: Self-learning assignments, Effective questions, presentations

Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments

 

 

 

 

12.00
Unit I: 
Origin of Clothing

●  Theories of clothing- Theory of modesty, immodesty, protection, adornment, combined need theory, other theories in fashion

●  Nonverbal communication

● Clothing Symbolism: clothing symbols, sending and receiving clothing messages

● Clothing & Impressions: first four minutes, first impression, stereotyping, perceptions

12.00
Unit II: 
Clothing Psychology

●        Effects of Clothing:

o Physical Comfort

o Mood and Behaviour

o Personality and self-concept

●        Conformity

●        Individual Values, interests and attitude

●        Psychological impact of colour 

12.00
Unit III: 
Clothing and Wearer

●        Clothing and the age of wearer:

o    Infants and children

o    Adolescents

o    Adult

o    Elderly

12.00
Unit IV: 
Clothing and Society

●        Religion and Culture

●        Occupation

●        Ceremonies and occasions

●        Clothing & class distinction

12.00
Unit V: 
Clothing & Physical self

●        Clothes & physical well being

●        Clothing according to figure types and illusion

Essential Readings: 

●  Vikas Gupta, Navneet Kaur (2012), Comdex Fashion Design Vol 2: Ensembles for Your Body Type, Dreamtech Biztantra, New Delhi

●   Marilyn, J, Horn. (1981) The Second Skin (3rd Edition), Houghton Miffin Company, London.

●   Marshall, Suzanne G. (2004), Individuality in Clothing Selection and Personal Appearance, Pearson, Prentice Hall, London

●   Mary Kefgen, (1976) In clothing selection & personal appearance, The Macmillan, Company New York.

●  Elizabeth Rouse, (1999) Understanding Fashion, London, Blackwell Science Ltd.,1999

References: 

E-Resources:

· https://fashionandtextiles.springeropen.com/articles/10.1186/s40691-014-0020-7

·  https://www.scienceofpeople.com/fashion-psychology/

·   https://studyatces.com/theories-of-fashion-adoption/

·  https://www.brainkart.com/article/Theories-of-Clothing_35570/

Academic Year: 
2022-23
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