DESIGN STUDIO (THEORY)

Paper Code: 
GGPM 401 (Generic Elective Course)
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 
  1. Interpret Design Studio infrastructure requirement and visual merchandising techniques
  2. Analyse Design Studio marketing tools and material sourcing
  3. Outline and manage the financial resources for a Design Studio

Course Outcomes (COs):

Courses

Learning outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

GGPM 401

 

 

Design Studio

 

The students will be

CO53.Interpret the concept of design studio.
CO54.Choose appropriate location and visual merchandising tools for design studio set up.

CO55.Analyze the fabric and trims for setting up design studio.

CO56.Apply management skills in planning the design studio set up.

Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos

Learning activities for the students: Self-learning assignments, Effective questions, presentations, Field trips

 

Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments

 

6.00
Unit I: 
Introduction to Design Studio
  • Design Studio – definition – management Skills required to set up a design studio
  • Identifying target market and customer
  • Selection of Design Studio name - types of Design Studio – low- end and high- end Design Studios.
6.00
Unit II: 
Infrastructure and Visual Merchandising
  • Choice of location and space management – infrastructure requirement
  •  Visual merchandising – store layout – types of display – exterior display – interior display
  • Tools for visual merchandising – signage – props – mannequins – fixtures and lightings. 
6.00
Unit III: 
Resource Management
  • Staffing – selection of generalists and specialists
  • Customer relationship management
  • Manpower planning
  • Performance management

 

6.00
Unit IV: 
Tools and Materials
  • Design Studio marketing tools and promotional kit
  • Material sourcing (Fabrics and Trim)
  • Bookkeeping for boutique and maintaining stock.
  • Price merchandise, Labelling & Packaging

 

6.00
Unit V: 
Financial Management
  • Project finance – cash control and cash flow analysis
  • Managing and start up the Design Studio business
  • Design Studio project report.

 

Essential Readings: 

Suggested Text Books:

  • Stewart, B. (2014).Opening a boutique store: how to start your own boutique, Bull City Publishing.
  • Goulet, T., Mikaelsen, D. Catherine Goulet,C.(2011),Fabjob guide to become a boutique owner,.Fabjob incorporated
  • Jennifer. L & Mathews, L.,(2009).Fashion unraveled: How to start ,run and manage an independent Fashion.

Suggested Reference Books:

  • Khanka,S., (2013). Entrepreneurial Development, New Delhi: Sultan Chand and Company Pvt. Ltd. Print.
  • Bhushan, Y.K. (2013). Fundamentals of Business Organization and Management, (19th ed.), New Delhi: Sultan Chand and Sons. Print.
  • Saxena, R. (2005). Marketing Management, New Delhi: Tata Mc Graw Hill Education. Print.
  • Marting M. Pr, (2002). Visual Merchandising and Display, New York: Fairchild Publications.

E-References:

 

Academic Year: 
2023-24
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