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FASHION ACCESSORIES (PRACTICAL)
- To learn fundamental principles of fashion accessory design, including materials, techniques, and design principles.
- To develop innovative and functional accessory designs through conceptualization, sketching, and development.
- To create sustainable and ethical fashion accessory designs, considering sustainability and ethical considerations.
- To prepare to market and sell fashion accessories by developing a brand identity, understanding target markets, and retail strategies.
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Course |
Course Outcome |
Learning and Teaching Strategies |
Assessment Strategies |
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Course Code |
Course Title |
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SGPM 601 |
FASHION ACCESSORIES (Practical)
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CO1.Design the different types of accessories according to design principles CO2. Create accessories according to latest trends and plan product promotion activity for selling and marketing CO3.Compile comprehensive portfolio record and submission related to fashion accessories CO4. Contribute effectively in course-specific interaction |
Approach in teaching: Demonstration, Exploration, Collaboration, Experimentation, Analysis, Practice, Reflection, Feedback, Creativity, Innovation.
Learning Activities for the students: Research, Sketch, Experiment, Critique, Design, Create, Sew, Bead, Market. |
Assessment task will include Class test, Semester end examinations, Product developments, Marketing plan, Product Selling |
CONTENT
I: Introduction to Fashion Accessories 12 hrs
- Overview of different types of accessories and their functions
- Introduction to design principles and techniques for accessories
- Discussion of the role of accessories in fashion and personal style
II:Earrings/Rings/Necklaces 18 hrs
- Techniques for wire wrapping, beading and stringing
- Create designs using principles for Earrings/Rings/Necklaces
- Product Development
- Material sourcing and costing for production
- Techniques for labeling, packaging, and branding finished products
III: Bags/Scarves/Hair Accessories 18 hrs
- Techniques for sewing, hemming, pattern making embroidery and appliqué
- Create designs using principles for Bags, Scarves and Hair Accessories
- Product Development
- Material sourcing and costing for production
- Techniques for labeling, packaging, and branding finished products
IV: Marketing and Selling Fashion accessories 12 hrs
- Developing a brand identity and marketing plan for fashion accessories
- Selling the developed accessories by understanding target markets and consumer behavior
Essential Readings:
- Abling, Bina. (2004), Fashion Sketchbook, Parson School of Design & Fashion Institutes of Technology, Fairchild Publication, New York.
- Ireland, Patrick. John.( 2001), Introduction to Fashion Design, B.T. Batsford Ltd, London .
- Genova Aneta (2011), Accessory Design, Fairchild Publication; 1 edition.
- Allen, Seamen (2005), Fashion Drawing: The Basic Principles, B. T. Batsford Ltd, London.
- Fashion Marketing Communications by Gaynor Lea-Greenwood (2013). Wiley-Blackwell.
- Marketing Fashion: A Global Perspective by Harriet Posner (2016). Bloomsbury Visual Arts.
- The Business of Fashion: Designing, Manufacturing, and Marketing by Leslie Davis Burns and Nancy O. Bryant (2014). Fairchild Books.
- Luxury Fashion Branding: Trends, Tactics, Techniques by Uché Okonkwo (2007). Palgrave Macmillan.
- Branding for Fashion Designers by Soraya M. Belgacem (2015). Fairchild Books.
Suggested Readings:
- Peacock, J. (2000). Fashion accessories: The complete 20th century sourcebook. Thames & Hudson.
- Karaminas, V. (2015). The art of fashion accessories: A visual guide to collection development and merchandising. Fairchild Books.
E-References:
EXAMINATION SCHEME
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Continuous Assessment |
Distribution of Marks (Practical Record/ Submission) |
Submission End Exam |
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Component |
Marks |
Component |
Marks |
Component |
Marks |
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Submission & Practical Record |
20 |
Product Development 1 |
05 |
Submission |
20 |
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Test |
05 |
Product Development 2 |
05 |
Designing |
20 |
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Attendance |
05 |
Marketing Plan |
05 |
Product Development & Promotion Viva |
30 |
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Product Selling |
05 |
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Total |
30 |
Total |
20 |
Total |
70 |
