| Material Exploration (Art & Craft) | 11:00 am |
Fashion Communication (Practical)
This course will enable the students to -
- To familiarize students with various methods of business communication.
- To understand how technological advances and emergence of new platforms are changing the way brands and consumers communicate and interact.
- To encourage students to evaluate the role of creativity in advertising and assess creative strategies.
Course Outcomes (COs):
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Courses |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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|---|---|---|---|---|
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Course Code |
Course Title |
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The students will be able to – CO 115 Examine and analyze use of varied media for communication and promotion CO 116 Design graphics in terms of typography and logo, for a retail set up CO 117 Create floor lay out plans and window display for a retail set up CO 118 Develop media report for print, electronic and digital media CO 119 Apply the skills of oral and written communication. CO120 Plan and organise theme based Visual merchandising. |
Approach in teaching: |
Assessment task |
|
FSD 326 |
Fashion Communication (Practical) |
Demonstrations and discussion. Learning Activities for the students: Self- learning assignments, Preparation activities including online readings, independent research, reflections on tasks and practical activities such as Mock interviews, Group discussion. |
will include Class test, Semester end examinations, student’s presentations and assignments.
Assessment task require students to present work in progress for weekly feedback and constructive criticism. |
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- Business Letters (Types, Essentials and Layout) letter of enquiry, letter of quotation, letter of orders, letter of trade reference, circular letters, letter of complaint and adjustments, sales letter, credit letters and status inquire, collection letters
- Curriculum Vitae writing
- Basic of Fashion Journalism-Fashion Articles
- Writing about latest fashion-trend spotting and reporting, features, reviews, interviews, profiles, forecasting, and fashion shows
- Logo & Taglines
- Instagram Blogs
- Envelopes & Invitation cards
- Pamphlet, leaflets & flashcards
- Shopping bags
- Banner
- Promotional Ad-campaign for magazines
- Portfolio Development
Suggested Text Books:
- Pal Rajender and Korlahalli J.J., (2011). Essentials of Business Communications. Sultan Chand and Sons.
- Lesikar, Raymond V. & Pettit, John,Basic Business communication, McGraw-Hill Education.
- Taylor, Shirley., (2005). Communication for Business: A Practical Approach, Pearson Longman Publication.
- Gerson, S. & Gerson, M., (2001). Technical Writing Process and Product, Pearson Education, New Delhi.
- Farbey, A.D. How to Produce Successful Advertising. Kogan Page India Pvt Ltd.
- Pal Rajendra, &Korlahalli J.S., (2011). Essentials of Business Communication, Sultan Chand & Sons, Educational Publishers, New Delhi.
Suggested Reference Books:
- Rayudu, C. S., (2011). Media and communication Management, Himalaya publishing house.
- Raghavendra, Meera N., (2009). Feature Writing. PHI Learning Private Ltd. New Delhi.
- Theaker A., (2004). The Public Relations Handbook, (2nd edition). Routledge & Kegan Paul.
- Raman, Usha, (2009). Writing for the media. Oxford University Press.
E-Resources:
- https://www.researchgate.net/publication/344940282_Editorial_Fashion_communication_Between_tradition_and_digital_transformation
- https://www.researchgate.net/publication/339659002_Fashion_Communication_Research_A_way_ahead
- https://www.slideshare.net/importerss/business-letter-15660548
- https://www.masterclass.com/articles/how-to-write-articles-for-magazines
- https://www.slideshare.net/varshasekhani/fashion-design-portfolio-78754403
Suggested Journals:
· https://www.emerald.com/products/journals/journals.htm
· http://nopr.niscair.res.in/handle/123456789/19200
Examination Scheme
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Continuous Assessment |
Distribution of Marks (Practical Record/ Submission) |
Semester End Exam |
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|---|---|---|---|---|---|
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Component |
Marks |
Component |
Marks |
Component |
Marks |
|
Practical Record |
20 |
Business Letter |
05 |
Submission |
20 |
|
Test |
05 |
Fashion Journalism |
05 |
Written Communication |
20 |
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Attendance |
05 |
Communication design |
05 |
Fashion Journalism |
15 |
|
Visual Merchandising |
05 |
Communication Design |
15 |
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Total |
30 |
Total |
20 |
Total |
70 |
