FASHION COMMUNICATION (PRACTICAL)

Paper Code: 
FSD-326
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • To familiarize students with various methods of business communication.
  • To impart knowledge and skill in presentations.

 

16.00
Unit I: 
• Business Letter • Business Letter Business Letter
  • Business Letters (Types, Essentials and Layout) letter of enquiry, letter of quotation, letter of orders, letter of advice, letter of trade reference, circular letters, letter of complaint and adjustments, sales letter, credit letters and status inquires, collection letters

 

16.00
Unit II: 
Fashion Journalism
  • Basic of Fashion journalism-research, angles, titles, caption writing, picture selection, writing styles
  • Writing about fashion-trend spotting and reporting, features, reviews, interviews, profiles, picture stories, fashion magazines, journals, forecasting, and fashion shows

 

16.00
Unit III: 
Communication design
  1. logo
  2. Tag
  3. Stationary
  4. Shopping bags
  5. Folders
  6. Banner and Poster.
12.00
Unit IV: 
Visual Merchandising
  • Display props, fixtures, mannequins, floral, signage & graphics.

                                                    

Essential Readings: 
  1. Mohan, Krishna. and Banerjee, Meera.,  Developing Communication Skills, Macmillan Press
  2. Pal Rajender and Korlahalli J.J., Essentials of Business Communications, Sultan chand and sons.
  3. Gupta C.V., Business Communication and Customer Relations, Sultan Chand and Sons.
  4. Pettit, Lesikarm Business communication, AITBS publishers, New Delhi.
     
References: 
  1. Chaturvedi,  P.D., Business Communication, Pearson Publication
  2. Mathew, M.J., Business Communication , RBSA Publication, Jaipur
  3. Taylor, Shirley., Communication of Business, Pearson Publication
     
Academic Year: 
2018-19
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