FASHION DESIGN & DEVELOPMENT (THEORY)

Paper Code: 
DFSD 501A
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To understand the concept related to elements and principles of design.
  2. To understand terminology related to fashion.
  3. To acquaint the students with the basic factors influencing fashion
  4. To foster an understanding of international designers and their work.

To familiarize the students with the role of a designer

14.00
Unit I: 
Design Concepts

                                                                                           

  • Structural and applied design
  • Garment Silhouettes
  • Elements of design and their effects- Line, shape, Color and Texture.
  • Principles of design and their effects- Proportion, Balance, Emphasis, Rhythm, Harmony
  • Usage of Elements and Principles of Design for different body types for Clothing and Accessories

 

10.00
Unit II: 
Fashion study

                                                                                                      

  • Timeline of clothing of draped style of early civilization up to stitched style of 21st century
  • Indian costume- Vedic and Mughal

 

10.00
Unit III: 
Adoption of fashion

                                                                                                 

  • Consumer groups- fashion leaders, followers
  • Adoption process- Trickle-down theory, bottom up theory & trickle across theory

 

10.00
Unit IV: 
Fashion forecasting

                                                                                         

  • Forecasting background
  • Forecasting industry
  • Process: Colour, inspiration, graphics and labeling, fabrication and silhouette, details, mood boards

 

12.00
Unit V: 
Designing a successful garment

                                                                      

  • Role of a designer
  •  Facets of successful design, aesthetics
  • Approach to line planning: original designs, style modifications, knock-offs
  •  Organization of a line: item line development, coordinated group line development
  • Parameters of line development: Pricing, Fashion level
  •  Fabricating a line
  •  Cost of a garment
  • Fashion centers and designers of the world: France, Italy, UK, Japan, NY, India
  • Legal protections for design of apparel: copyright protection, trade mark, trade dress

 

Essential Readings: 
  1. Fringes, G.S. (1999), Fashion from Concept to Consumer, 6th edition, NJ, Prentice Hall.
  2. Jarnow, J. Dickerson Kitty G (1987), Inside the Fashion Business, New Jersey,Merrill, Prentice Hall.
  3. Mc. Kelvey, K., Muslow, J., Fashion Forecasting (2008) Wiley Blackwell
  4. Tate, S.L. and Edwards, M.S.(1982) The Complete Book of Fashion Design, New York, Harper & Row Publication.
  5. The Dynamics of Fashion, Elaine Stone, Fairchild Publication, 2008
  6. Frings Gini, Fashion-From Concept to Consumer, (5th Edition), Prentice Hall Publications,1996
  7. Marshall S G, Jackson H O, Stanley MS, Kefgen M &Specht T, Individuality in Clothing & Personal Appearance, 6th Edition, Pearson Education, USA. (2009)

 

References: 
  1. Verma, Promila.,Vastra Vigyan Avam Paridhan,Madhya Pradesh Hindi Granth Akademy, Bhopal, 2003 (Hindi Book)
  2. Nirupama, Pundir, Fashion Technology-Today and Tommorow, Mittal publications, New Delhi, 2007.
  3. Jarnow, Jand Judelle, B.,Inside Fashion Business,Merill Prentice Hall, New Jersey, 1987

 

Academic Year: 
2016-17
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