Fashion Entrepreneurship (Theory)

Paper Code: 
25FSD422
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course aims to enhance entrepreneurial skills, develop an understanding of the government's role in entrepreneurship, and impart experience in responding to market opportunities with creative and innovative products.

Course Outcomes: 

CO 125 Classify the traits and  key risks for effective processes in bringing different types of products to market.

CO 126 Create awareness on the various financial institutions available to support entrepreneurial development

CO 127 Evaluate the role of Government in entrepreneurial development.

CO 128 Explain awareness on the various Entrepreneurship Development Programmes available to strengthen entrepreneurial qualities.

CO 129 Create plans for promotion of new ventures for entrepreneurs.

CO 130 Contribute effectively in course-specific interaction

12.00
Unit I: 
Entrepreneurship
  • Concepts and nature. Entrepreneurship in India
  • Entrepreneurial Traits: Leadership, risk taking, decision making, business planning
    Barriers in Entrepreneurship: Economic and non-economic
12.00
Unit II: 
Institutional Support for new ventures
  • Support organizations-State level –RFC, RIICO, DIC
  • Financial organizations-IFCI, IDBI, SIDBI, SIDO, NSIC
  • Sources of financing- Short term & Long-term Financing
12.00
Unit III: 
Role of Government in Entrepreneurial Development
  • Government incentives, Subsidy and Assistance
  • Government Role in the form of Assistance and Incentives
  • Women Entrepreneurship and Assistance available in fashion industry
12.00
Unit IV: 
Entrepreneurship Development Programmes (EPDs)
  • Meaning, Needs and Objectives of EPDs
  • Entrepreneurship Development Programmes in India: A Historic perspective
  • Problems of EPDs
12.00
Unit V: 
Promotion of a New Venture
  • Search for a business idea, Preparation of plan, Analysis of Entrepreneurial opportunities, Assessing the impact of opportunities and threats
  • Introduction to Project management, Project organization structures –Functional, matrix and others
  • Preparation of DPR (detailed project report)
Essential Readings: 
  1. Sudha G.S., (2012). Fundamentals of Entrepreneurship. R.B.D. Publications, New Delhi.
  2. Taneja, S., (2014). Entrepreneur Development. Himalaya Publishing House.
  3. Khanka S. S., (2012). Entrepreneurship Development, Sultan Chand & company Pvt ltd, New Delhi.
  4. Sudha G.S., (2015). Entrepreneurship and Small Business Management, Ramesh book depot, New Delhi.
  5. Burke S., (2013). Fashion Entrepreneur: Starting Your Own Fashion Business (2ndEdition) Burke publishing.
  6. Mathew, M. J., (2000). Business Organisation, Sheel sons, University book house (P), Jaipur.
  7. Keshari M.S., (2015). Fundamentals of Entrepreneurship, PHI Publishers.
  8. Holt David H., (1992). Entrepreneurship: New Venture Creation. Prentice Hall.
References: 

Suggested Readings:

1.      Narayana P. Reddy, (2010). Entrepreneurship Text and Cases, Cengage learning India Pvt. Ltd.

2.      Anitha, H.S., (2003). Entrepreneurship Development: Role of commercial banks. Mangaldeep Publications, Jaipur.

3.      Carr, M.G. & Newell, L.H., (2014). Fashion Entrepreneurship: The Plan, The Product, The Process. Bloomsbury Publishing, Fairchild Books, New York

E-Resources:

1.      https://www.slideserve.com/gil/institutional-support

2.      https://www.academia.edu/25342541/INSTITUTIONAL_SUPPORT_TO_ENTREPRENEURS...

Reference Journals:

1.      https://fashionandtextiles.springeropen.com/

2.      https://www.emerald.com/products/journals/journals.htm

3.      http://nopr.niscair.res.in/handle/123456789/19200

Academic Year: 
2025-26
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