Coming soon
Fashion Marketing
- To develop an insight into the fashion market
- To provide comprehensive knowledge about marketing in fashion industry
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course Title |
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FSD 331 |
Fashion Marketing
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CO1Explain the concept of marketing process and marketing environment CO2 Develop an understanding of marketing mix CO3 Recognize the functions and application of pricing the fashion merchandise CO4 Explain the process of physical distribution in fashion industry CO5 Develop fashion promotion strategies in real industry situation |
Approach in teaching: Interactive Lectures, Power point presentation, Group discussion and survey exercises , Tutorials Learning activities for the students: Self-learning assignments, Effective questions, Topic presentation, Giving tasks |
Class test, Quiz, Students presentation, Market visit report ,Group discussion and report writing, Semester End Examinations
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- Introduction to marketing, overview of marketing process and marketing in modern economy
- Fashion marketing and marketing environment: Introduction, development of fashion market, fashion market environment and trends in marketing environment
- Concept of product and clarification of product development
- Product positioning
- Product line and product mix
- Branding, packing and labelling
- Factor affecting price determination
- Pricing policies and strategies
- Nature and function of distribution channels
- Channel management decisions
- Retailing and whole selling
- Promotion mix
- Advertising
- Personal selling
