1. To enable the students to critically appreciate and understand the intricacies of fashion industry.
2. To impart skills of communication comprising of visualization ad illustration.
Preparing a speech, delivery techniques, using the visual aids, overcoming errors in public speaking, group discussion
Structural elements, styles of presentation, letters of inquiry, claim and adjustment letters, letter of application for a job and calling for tenders and quotations.
Types, stages, skills for interviewer and interviewee, interview follow-up letters and letters of acceptance and refusal.
Meetings, features/problems, notice and agenda preparation, minute’s documentation.
Planning, Recording and reporting of:
Scripting shows, conducting interviews of designer’s, reporting events for fashion shows, fashion critics,
1. Rao M. Feature Writing PHI Learning Private Ltd. New Delhi, 2009.
2. Theaker A, The Public Relations Handbook, Routledge & Kegan Paul 2001.
3. Roundy., N. and Mair, D. (1985): Strategies for Technical Communication, Little Brown and Company, Boston, Toranto