Fashion Media & Communication (Practical)

Paper Code: 
DFSD 602B
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to

  1. Critically appreciate and understand the intricacies of fashion industry.
  2. Impart skills of communication comprising of visualization and illustration.

 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

COURSE CODE

Course Title

DFSD 602B

Fashion Media And Communication (Practical)

The Students will be able to:

 

  1. Comprehend trend analysis of apparel and accessories
  2. Illustrate graphics in terms of typography and logo, for a retail set up
  3. Create floor lay out plans and window display for a retail set up
  4. Develop media report for print, electronic and digital media

Approach in teaching: Demonstrations, Interactive Lectures, Discussion, Informative videos

Learning activities for the students: Self-learning assignments, Report writing and presentation through chart/poster/ power point presentation

Class test, Semester end examinations, Quiz, Presentation

 

CONTENTS

  • Oral presentation:

Preparing a speech, delivery techniques, using the visual aids, overcoming errors in public speaking, group discussion

 

08 hrs
  • Business letters                                                                                 

Structural elements, styles of presentation, letters of inquiry, claim and adjustment letters, letter of application for a job and calling for tenders and quotations.                           

12 hrs
  • Interviews:    

       Types, stages, skills for interviewer and interviewee, interview follow-up letters and letters of acceptance and refusal, interview questions for designers                    

10 hrs
  • Visual communication:         
    • Fashion photography
    • Fashion shows

                      Designing & Developing messages/ advertisement for Fashion

  • E-mails
  • Local News Paper
  • Billboards & Hoardings
  • Blogs or Web-Pages 

16hrs 

  • Communication in practice:                         

Scripting shows, reporting events for fashion shows

 

06 hrs

 
  • Introduction to preparing short films and audio visuals
    • Textile   craft
    • Designers work
    • Event related to the field
  • CV Writing

 

08 hrs

 

Essential Readings: 

Suggested Text Books:

  • Beck A., Bennett P. Wall P.(2002), A S communication studies: The Essential Introduction, Routledge; 1 edition
  • Gerson S Gerson M (2001), Technical Writing Process and Product, Pearson Education, New Delhi.

Suggested Reference Books:

  • Thakurta Paranjoy (2009), Media Ethics: Truth Fairness and Objectivity, Oxford University Press.
  • Rao M. (2009), Feature Writing, PHI Learning Private Ltd. New Delhi,.
  • Theaker A (2001), The Public Relations, Handbook, Routledge & Kegan Paul.

 

References: 

E-Resources:

 

Examination Scheme

Continuous Assessment

Marks Distribution(Practical Record/ Submission)

Semester End Examination

Component

Marks

Component

Marks

Component

Marks

Submission

20

Oral Presentation, Business letters

05

Submission

30

Test

05

 

 

Interviews

 

 

05

Business letter, Interviews & Report writing

20

Attendance

05

Oral presentation & Visual

communication

15

Visual Communication

05

Viva - voce

05

Communication in Practice

05

Total

30

Total

20

Total

70

 

 

Academic Year: 
2023-24
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