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» FASHION MERCHANDISING AND RETAILING (THEORY) ...
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FASHION MERCHANDISING AND RETAILING (THEORY)
Paper Code:
DFSD 503B
Credits:
04
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
To impart knowledge of merchandising in apparel industry.
To develop an insight into the fashion market among the students.
To provide comprehensive knowledge about marketing mix.
12.00
Unit I:
Introduction to merchandising
Evolution of merchandising in apparel industry
Merchandising- definition and terms
Role and responsibilities of fashion buyer and merchandiser
12.00
Unit II:
Working with vendor
Different types of buyers
Communication with buyers
Awareness of current market trends
Working with vendor & understanding vendoring concept
Organizing buying/selling activity
Market center industry trend
14.00
Unit III:
Merchandise planning
Importance of merchandise planning and sourcing
Importance of seasons in merchandising with respect of fabric sampling, packaging, tech pack and product development
Selection of merchandise assortment
Analyzing merchandising environment in terms of market trends, economic condition, technological advancements, competition & revolutions
10.00
Unit IV:
Retailing
Retail Organizational structure store
; Buying, Selling, Line and
Staff functions, Retailing formats, Role and Responsibility of Retail Fashion Buyer.
Customer identification, Customer, Planning and role of Buyer
12.00
Unit V:
Retail Operations
Retail store chains
–National (Ebony, Fab India, Ritu Wears, Shoppers Stop) and International (Tommy Hilfiger, Espirit)
Store Operations. Store merchandise, Stores management, Fashion supply changes –
store retailing, non store retailing
Recent Structural changes in apparel retail
Essential Readings:
Stephens, Frings Gini, Fashion Concept to Consumer, 3
rd
ed., Prentice Hall International, New Jersey. 2008.
Stone, Elanie & Samples, Jean. A., Fashion Merchandising, McGraw Hill, New York.1985.
Nirupama, Pundir, Fashion Technology-Today and Tommorow, Mittal publications, New Delhi, 2007.
Stone, E., In Fashion, Fairchild Publication, Second Edition, New York ,2012.
Jackson, Tim & Shaw, David, Fashion buying & merchandising management, Palgrave Macmillan publisher, London, 2008.
Donnellan, John, Merchandise buying & management, Fairchild publication, New York, 1999.
Rosenau, J. A., Wilson David L. David., Apparel Merchandising-The line starts here, Fairchild publications, New York.2006.
Kumar, M. Krishan, Apparel Merchandising, Abhishek Publication, Chandigarh, 2010.
References:
Chatley, Pooja., Fashion Marketing and Merchandising, Kalyani Publishers.
Gowerk, Helen., Fashion Buying, Blackwell Science Ltd, London.
Burns, Leslie. Davis & Bryant., Nancy. O., The Business of Fashion, Fairchild Publication, New York 2005.
Nosenav, Jeremy. A., Apparel Merchandising: The line starts here, Fair Child, New York.
Grren wood, Fashion marketing communication, John wiley and sons Pvt Ltd, 2013.
Gowerk, Helen., Fashion Buying, Blackwell Science Ltd, London.
Academic Year:
2016-17
Department News
Creations' 23 Fashion Show Jury
Extension Activity 2022
Competition in collaboration with SASMIRA, Mumbai
Guest Lecture on Hand Block Printing & Scheme of Handcraft Development
Pedilite Workshop
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