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Admissions

It is a University which is committed to excellence and overall development of the student and one where talent is nurtured and honed in the best possible manner. Come, be a part of our never-ending journey of accomplishments and accolades.

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Placements

Excellent education not only imparts knowledge, but also paves the way for a promising and successful career. The Placement Cell at The IIS University has numerous success stories to narrate in this regard...

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Life@IIS Univ

Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with vibrant events and memorable occasions to cherish for a lifetime.

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Academics

Taking the age-old tradition of enlightenment through education forward, The IIS University - in its continuous pursuit of excellence - firmly believes that an institution’s academic profile determines its worth and value. Therefore, on offer are a wide variety of both conventional and contemporary programmes of study.

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Research

To stimulate curiosity and cater to the global needs of a dynamic education, The IIS University - since inception - has been promoting and encouraging research-based experiential learning among all its students.

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About Us

The IIS University, with its perfect amalgamation of innovation, inspiration and synergy, aims to be a model institution for students across disciplines and programmes.

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IIS Univ
  • Admissions

    It is a University which is committed to excellence and overall development of the student...

  • Placements

    Excellent education not only imparts knowledge, but also paves the way for...

  • Life@IIS Univ

    Life @ IISU is nothing less than a kaleidoscope of myriad hues; complete with...

  • Academics

    Taking the age-old tradition of enlightenment through education forward,...

  • Research

    To stimulate curiosity and cater to the global needs of a dynamic education,...

  • About Us

    The IIS University, with its perfect amalgamation of innovation, inspiration...

IIS (Deemed to be University)

Gurukul Marg, SFS, Mansarovar, Jaipur 302020, (Raj.) India

Phone:- +91-141-2400160-61, 2397906-07,

Fax: 2395494,2781158, Toll Free No.: 1800 180 7750

FASHION MERCHANDISING & RETAILING (THEORY) | Fashion & Textiles

FASHION MERCHANDISING & RETAILING (THEORY)

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Paper Code: 
DFSD 503 B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To impart knowledge of merchandising in apparel industry.
  2. To develop an insight into the fashion market among the students.
  3. To provide comprehensive knowledge about marketing mix.
12.00
Unit I: 
Introduction to merchandising
  • Evolution of merchandising in apparel industry
  • Merchandising- definition and terms
  • Role and responsibilities of fashion buyer and merchandiser
12.00
Unit II: 
Working with vendor
  • Different types of buyers
  • Communication with buyers
  • Awareness of current market trends
  • Working with vendor & understanding vendoring concept
  • Organizing buying/selling activity
  • Market center industry trend
14.00
Unit III: 
Merchandise planning
  • Importance of merchandise planning and sourcing
  • Importance of seasons in merchandising with respect of fabric sampling, packaging, tech pack and product development
  • Selection of merchandise assortment
  • Analyzing merchandising environment in terms of market trends, economic condition, technological advancements, competition & revolutions
10.00
Unit IV: 
Retailing
  • Retail Organizational structure store; Buying, Selling, Line and
  • Staff functions, Retailing formats, Role and Responsibility of Retail Fashion Buyer.
  • Customer identification, Customer, Planning and role of Buyer

 

12.00
Unit V: 
Retail Operations
  • Retail store chains –National (Ebony, Fab India, Ritu Wears, Shoppers Stop) and International (Tommy Hilfiger, Espirit)
  • Store Operations. Store merchandise, Stores management, Fashion supply changes –store retailing, non store retailing
  • Recent Structural changes in apparel retail
Essential Readings: 
  1. Stephens, Frings Gini, Fashion Concept to Consumer, 3rd ed., Prentice Hall International,  New Jersey. 2008.
  2.    Stone, Elanie & Samples, Jean. A., Fashion Merchandising, McGraw Hill, New York.1985.
  3. Nirupama, Pundir, Fashion Technology-Today and Tommorow, Mittal publications, New              Delhi, 2007.
  4. Stone, E., In Fashion, Fairchild Publication, Second Edition, New York ,2012.
  5. Jackson, Tim & Shaw, David, Fashion buying & merchandising management, Palgrave      Macmillan publisher, London, 2008.
  6. Donnellan, John, Merchandise buying & management, Fairchild publication, New York,   1999.
  7. Rosenau, J. A., Wilson David L. David., Apparel Merchandising-The line starts here,        Fairchild publications, New York.2006.
  8. Kumar, M. Krishan, Apparel Merchandising, Abhishek Publication, Chandigarh, 2010.

 

References: 
  1. Chatley, Pooja., Fashion Marketing and Merchandising, Kalyani Publishers.
  2. Gowerk, Helen., Fashion Buying, Blackwell Science Ltd, London.
  3. Burns, Leslie. Davis & Bryant., Nancy. O., The Business of Fashion, Fairchild       Publication, New York 2005.
  4. Nosenav, Jeremy. A., Apparel Merchandising: The line starts here, Fair Child, New           York.
  5. Grren wood, Fashion marketing communication, John wiley and sons Pvt Ltd, 2013.
  6. Gowerk, Helen., Fashion Buying, Blackwell Science Ltd, London.

 

 

Academic Year: 
2018-19
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