Paper Code: 
FSD 321
Contact Hours: 
Max. Marks: 

Course Objectives:

This course will enable the students to -

  1. To acquaint students with basics of merchandising, concept of sourcing strategies and sales promotion.
  2. To assess social, cultural and economic factors and their impact on the global consumer and marketplace.

Course Outcomes (COs):


Learning outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

FSD 321


Fashion Merchandising  ( Theory)


The students will be able to –


CO 59 Comprehend the concept of merchandising in fashion industry.

CO 60 Utilize and apply the planning and controlling skills strategically in the industry.

CO 61 Recognize the functions and elements of visual merchandising.

CO 62 Familiarize with the concept of quality control systems and standard of apparel sector.

Approach in teaching :

Interactive Lectures, Group Discussions, Power point presentations.


Learning Activities for the students

Self-learning assignments, Effective questions, presentation and Theme based window display activities

Assessment task will include test on the topic, Semester end examinations, quiz, student’s presentations and window display assignments.



Unit I: 
Introduction to merchandising
  • Fundamentals of merchandising
  • Responsibilities of the merchandiser
  • Merchandise planning: target markets, market segmentations and marketing research


Unit II: 
Planning and Controlling
  • Planning and Controlling and control tools: marketing calendar, merchandise calendar, sales forecast
  • Execution: Line development: objectives, elements, planning, control, research, line plan, styling direction and product development and adoption
  • Pricing: pricing strategies, objectives, pricing formula
  • Costing principles and strategies
Unit III: 
Quality control
  • Introduction to Standardization and Quality control in apparel industry             
  • Importance of consumer perception of apparel quality
  • Managing apparel quality through inspection and sampling procedures


Unit IV: 
  • Sourcing strategies: objectives, global sourcing
  • The Role of merchandiser in sourcing, sourcing options
  • Factors in sourcing options, factors in sourcing decision, customer/vendor relationship
  • Domestic and International sourcing process


Unit V: 
Visual Merchandising
  • Concept & Philosophy of Visual Merchandising
  • Functions and Elements of Visual Merchandising
  • Types of Visual Merchandising display: On self, off self and window display
  • Display settings: realistic, environmental, semi realistic and abstract setting
  • Types of Floor plans
  • Display props and fixtures


Essential Readings: 
  • Rosenau, J. A.&Wilson David L., (2006). Apparel Merchandising-The line starts here, (3rd edition). Fairchild publications, New York.
  • Sachdeva, N., (2018). Fashion: Marketing, Merchandising and buying. Heritage publisher, New Delhi.
  • Frings, G.S., (2008). Fashion from concept to consumer, (9th edition), Prentice hall publication.
  • Swapna, P., (2009). Retailing Management: Text & Causes, (2nd& 3rd edition), Tata Mc Graw hill publishing company ltd.
  • Sherlekar, S.A. (2005). Marketing Management, (13th edition), Global 
  • Costantino M., (1998). Fashion Marketing and PR, BT Batsford ltd, London.
  • Ramaswamy, V.S and Namakumari, S. (1995) Marketing Management, Global Perspective Indian Context, (5th edition). McGraw Hill Education (India) Pvt. Ltd.
  • Stone, Elaine. & Samples, J.A., Fashion Merchandising, (5th edition). McGraw Hill Book Co. New York.
  • Harold C. & Pomeroy, J., (1993).Fashion Design & Product development. Blackwell Science ltd.
  • Jeffery, M.& Evans, N., (2011). Costing for the Fashion Industry. Berg, New York.


Academic Year: