Coming soon
Fashion Merchandising (Theory)
This course will enable the students to explain the principles of merchandising in the apparel industry. Help students gain a deeper understanding of the fashion market. Provide a thorough understanding of the marketing mix.
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Course outcomes (at course level)
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Learning and teaching strategies |
Assessment Strategies
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COURSE CODE |
Course Title |
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24DFSD503B |
Fashion Merchandising (Theory) |
CO.212 Demonstrate the importance of merchandising and implementation. CO.213 Define various vendors and buying organization formats and their working process and examine the process of merchandising planning, assortment, distribution, allocation, brands tec. CO.214 Discuss the category management and requirements of understanding retailing and retail store formats. CO.215 Analyse the retailing concept of different national and international retailers. CO.216 Contribute effectively course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos
Learning activities for the students: Self-learning assignments, Effective questions, presentations, Field trips |
Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments
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- Evolution of merchandising in apparel industry
- Merchandising- definition and terms
- Role and responsibilities of fashion buyer and merchandiser
- Different types of buyers
- Communication with buyers
- Awareness of current market trends
- Working with vendor & understanding vendor concept
- Organizing buying/selling activity
- Market center industry trend
- Importance of merchandise planning and sourcing
- Importance of seasons in merchandising with respect of fabric sampling, packaging, tech pack and product development
- Selection of merchandise assortment
- Analyzing merchandising environment in terms of market trends, economic condition, technological advancements, competition & revolutions
- Retail Organizational structure store; Buying, Selling, Line and
- Staff functions, Retailing formats, Role and Responsibility of Retail Fashion Buyer.
- Customer identification, Customer, Planning and role of Buyer
- Retail store chains –National (Ebony, Fab India, Ritu Wears, Shoppers Stop) and International (Tommy Hilfiger, Espirit)
- Store Operations. Store merchandise, Stores management, Fashion supply changes –store retailing, non store retailing
- Recent Structural changes in apparel retail
Essential Readings:
- Rosenau, J. A., Wilson David L. David. ( 2006), Apparel Merchandising-The line starts here, Fairchild publications, New York.
- Donnellan John (1999), Merchandise buying & management, Fairchild publication, New York,.
- Stone, Elanie & Samples, Jean. (2015), Fashion Merchandising, McGraw Hill, New York..
- Stephens, Frings Gini (2008), Fashion Concept to Consumer, 3rd ed., Prentice Hall International, New Jersey.
- Nirupama, Pundir (2007), Fashion Technology-Today and Tommorow, Mittal publications, New Delhi.
Suggested Readings:
- Jackson, Tim & Shaw, David (2008), Fashion buying & merchandising management, Palgrave Macmillan publisher, London.
- Pradhan Swapana (2012), Retailing Management: Text and Cases, McGraw Hill Education; 4 edition.
- Kaneez. F. & Sheikh. A. (2011), Retail Management, Himalayan Books
- Burns, Leslie. Davis &Bryant.( 2005), The Business of Fashion, Fairchild Publication, New York.
