Fashion Merchandising (Theory)

Paper Code: 
25FSD321
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to acquaint students with basics of merchandising, concept of sourcing strategies and sales promotion and assess social, cultural and economic factors and their impact on the global consumer and marketplace.

Course Outcomes: 

CO 77 Analyze the concept of merchandising in the fashion industry.

CO 78 Determine the planning as well as controlling skills strategically in the industry. 

CO 79 Distinguish the concept of quality control systems and standard of apparel sector.

CO 80 Interpret the sourcing objectives and strategies in the process of apparel production.

CO 81 Explain the functions of visual merchandising.

  CO 82 Contribute effectively in course-specific interaction

12.00
Unit I: 
Introduction to merchandising
  • Fundamentals of merchandising
  • Responsibilities of the merchandiser
  • Merchandise planning: target markets, market segmentations and marketing research
12.00
Unit II: 
Planning and Controlling
  • Planning and Controlling and control tools: marketing calendar, merchandise calendar, sales forecast, Time and action calendar
  • Execution: Line development: objectives, elements, planning, control, research, line plan, styling direction and product development and adoption
  • Pricing: pricing strategies, objectives, pricing formula
  • Costing principles and strategies

 

12.00
Unit III: 
Quality control
  • Introduction to Standardization and Quality control in apparel industry
  • Importance of consumer perception of apparel quality
  • Managing apparel quality through inspection and sampling procedures

 

12.00
Unit IV: 
Sourcing
  • Sourcing strategies: objectives, global sourcing
  • The Role of merchandiser in sourcing, sourcing options
  • Factors in sourcing decision, customer/vendor relationship
  • Domestic and International sourcing process
12.00
Unit V: 
Visual Merchandising
  • Concept & Philosophy of Visual Merchandising
  • Functions and Elements of Visual Merchandising
  • Types of Visual Merchandising display: On shelf, off shelf and window display
  • Display settings: realistic, environmental, semi realistic and abstract setting
  • Types of Floor plans
  • Display props and fixtures

 

Essential Readings: 
  1. Rosenau, J. A.&Wilson David L., (2006). Apparel Merchandising-The line starts here, (3rd edition). Fairchild publications, New York.
  2. Sachdeva, N., (2018). Fashion: Marketing, Merchandising and buying. Heritage publisher, New Delhi.
  3. Frings, G.S., (2008). Fashion from concept to consumer, (9th edition), Prentice hall publication.
  4. Swapna, P., (2009). Retailing Management: Text & Causes, (2nd& 3rd edition), Tata Mc Graw hill publishing company ltd.
  5. Sherlekar, S.A. (2005). Marketing Management, (13th edition), Global
  6. Costantino M., (1998). Fashion Marketing and PR, BT Batsford ltd, London.
  7. Ramaswamy, V.S and Namakumari, S. (1995) Marketing Management, Global Perspective Indian Context, (5th edition). McGraw Hill Education (India) Pvt. Ltd.
     

 

References: 

Suggested Readings:

  1. Stone, Elaine. & Samples, J.A., Fashion Merchandising, (5th edition). McGraw Hill Book Co. New York.
  2. Harold C. & Pomeroy, J., (1993).Fashion Design & Product development. Blackwell Science ltd.
  3. Jeffery, M.& Evans, N., (2011). Costing for the Fashion Industry. Berg, New York.

E-Resources:

  1. https://www.textiletoday.com.bd/introduction-to-fashion-merchandising/

Reference Journals:

  1. https://www.emerald.com/products/journals/journals.htm
  2. http://nopr.niscair.res.in/handle/123456789/19200

 

Academic Year: 
2025-26
  • Printer-friendly version
  • PDF version