FASHION MERCHANDISING (THEORY)

Paper Code: 
MFT 321
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To acquaint students with basics of merchandising.
  2. To introduce the concept of sourcing strategies and sales promotion.

 

12.00
Unit I: 
Unit I
  • Fundamentals of merchandising
  • Responsibilities of the merchandiser
  • Merchandise planning: target markets, market segmentations and marketing research

 

12.00
Unit II: 
Unit II
  • Planning and Controlling and control tools: marketing calendar, merchandise calendar, sales forecast
  • Execution: Line development: objectives, elements, planning, control, research, line plan, styling direction and product development and adoption
  • Pricing: pricing strategies, objectives, pricing formula
  • Costing principles and strategies

 

12.00
Unit III: 
Unit III

Introduction to Standardization and Quality control in apparel industry            

  • Importance of consumer perception of apparel quality.
  • Managing apparel quality through inspection and sampling procedures.

 

12.00
Unit IV: 
UNIT IV

Sourcing strategies: objectives, global sourcing, the role of merchandiser in sourcing, sourcing options, factors in sourcing options, factors in sourcing decision, customer/vendor relationship, Domestic and International sourcing process

 

12.00
Unit V: 
Unit V

Fashion Visual Merchandising

  • Functions of Visual Merchandising
  • Elements of Visual Merchandising
  • Store exteriors, interiors& windows – image, atmosphere 7 theatrics.
  • Display props, fixtures, mannequins, floral, signage & graphics.

 

Essential Readings: 
  1. Rosenau, J. A., Wilson David L. David., Apparel Merchandising-The line starts here, Fairchild publications, New York.2006
  2. Mehta, Pradeep., Managing Quality in the Apparel Industry, New Age International Pvt. Limited,2004
  3. Suparna Pradhan, Retailing Management: Text & Causes, 2nd & 3rd edition, Tata Mc Graw hill publishing company ltd, 2008, 2009
  4. Stephens, Gini, Fashion from concept to consumer, 6th edition, Prentice hall publication, 1999
  5. Sherlekar, S.A. Marketing Management, 13th edition, Himalya Publishing house, 2005
  6. Stone, Elaine, Fashion Merchandising, Mc Grawhill publication, 1985
  7. Costantino Maria, Fashiopn Marketing and PR, BT Batsford ltd, London
  8. Ramaswamy, V.S and Namakumari,S. Marketing Management, Mcmillan India Ltd, 1995
  9. Sekhri, Seema, Text  Book of Fabric Science fundamentals to Finishing, PHI Learning Pvt, Ltd, New Delhi, 2011.

 

References: 
  1. Stone, Elaine. &  Samples, J.A., Fashion Merchandising, McGraw Hill Book Co. New York
  2. Swanson, Kristen K. & Everett, Judith C., Promotion in the Merchandising Environment, Fairchild Publications, New York.2000.
  3. Harold Carl, John Pmerry, Fashion Design & Product development, Blackwell Science ltd. 1992
  4. Michael Jeffery & Nathalie Evans, Costing for the Fashion industry, Berg, New york 2011
  5. Nirupama Pundir, Fashion Technology: Today and Tomorrow, Mittal Publication, New Delhi, 2007

 

Academic Year: 
2017-18
  • Printer-friendly version
  • PDF version