Coming soon
Fashion Merchandising (Theory)
This course will enable the students to impart knowledge of merchandising in apparel industry. Understand the concept of Visual Merchandising in fashion industry and will expose the students to the latest practices and technological world of garment production
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Course outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Course Code |
Course title |
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24FSD331 |
Fashion Merchandising (Theory)
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CO1 Demonstrate the importance of merchandising and implementation. CO2 Recognize principles of visual and display of merchandising and presentation of both functional and decorative units for display CO3 Develop Knowledge related to processes before, during and after production CO4 Identify various Costing involve in garment production Co 5 Identify the process for Inspection & Finishing Co 6 Contribute effectively in course-specific interaction |
Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos
Learning activities for the students: Self- learning assignments, Effective questions, presentations, Field trips |
Assessment tasks will include class test on the topics, semester end examinations/ Quiz, students presentations and assignments |
- Role of merchandiser
- Type of merchandising – export house – manufacturer – buying house – buying Handling of orders and dealing with manufacturers
- Trade fair participation and other methods of sales promotion in merchandising
- Window Display-Concept, Types of Display, Display settings, Window Display-Exterior of a store- Banners
- Outdoor lightings, Planters, Awnings, Windows in Store Front Design, Arcade front, Corner window.
- Processing of Sample orders
- Material sourcing
- Pattern, Grading and Marker making
- Spreading
- Cutting
- Ticketing
- Sewing
- Finishing
- Difference between estimating and costing
- Material cost
- Labour cost, different type of expenses
- Cost of product
- Advertisement cost
- Attaching Buttons: Marking & Sewing
- Labels
- Cleaning
- Final Touches
- Gerry Cooklin, Garment technology for Fashion Designers –Blackwell Science, New Delhi.
- Sarkar Prasanta( 2015). Garment Manufacturing Process, Practices and Technology, Online Clothing Study
- Merchandising- Theory, Principles and Practice, Grace I. Kunz II Edition, Fairchild Publications, Inc. New York. 2005
Suggested Readings:
- Fashion Marketing ,Easey M(Ed), Blackwell Science 1994
- Visual Merchandising and Display ,Martin M Peglar S. V. M, Fairchild Publication, Inc, New York – 2002
