FASHION PROMOTION

Paper Code: 
DFSD 604B
Credits: 
2
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to

  1. Impart in-depth knowledge of fashion forecasting for various national and international brands.
  2. Develop skills to for planning of a fashion event

Course Outcomes (COs):

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

   Paper Code

Paper Title

DFSD 604B

Fashion Promotion (Practical)

The Students will be able to:

CO 232. Analyze the role of marketing within the firm and society.

CO 233. Develop an understanding of marketing communication strategy technical and digital media skills.

CO 234. Relate decision-making and negotiating skills, effectively through communication with internal and external professionals.

CO 235. Design promotional material related to brand development.

Approach in teaching: Demonstrations, Interactive Lectures, Discussion, Informative videos

Learning activities for the students: Self-learning assignments, Design sheet creation

Class test, Semester end examinations, Quiz, Presentation

 

 

Unit I: 
Course Content:
  • Prepare a report. Visit a trade fair/ exhibitions/ fashion shows                                                                                           

04 hrs
  • Case Study of one national and one international Brands                                              

06 hrs                                                                           
  • Designing of promotional material for Children’s wear/ Men’s wear/Women’s wear with Accessories:                                                                                                              
  • Catalogue
  • Brochures/leaflets
  • Shopping/Carry Bags
  • Visiting Cards

20 hrs   
  • Fashion Photography for                                                                                             
  • Catalog, , fashion souvenir , web 
  • Planning Public Relations for campaigns,
  • Layout for stands in exhibition
  • Visualization of décor ambience

20 hrs
  • Planning of a fashion event                                                                                     
  • Plan a fashion event for promotional events like fashion show/ trade fair/ exhibition
  • Display in exhibition

10 hrs

 

Essential Readings: 
  • Kristan K.Swanson (2016), Promotion in the Merchandising Environment, Fairchild publishing inc.
  • Guy Masterman & Emma H Wood (2006), Innovative Marketing Communications, Butterworth- Heinemann.
  • Stone, E. & Samples., J.A. (1985), Fashion Merchandising- An introduction, Mc Graw Hill.
  • Waddell & Gavin (2005), How Fashion Works, Blackwell, London.
  • Easey .M. (1995), Fashion Marketing, Blackwell Science Ltd, London.
  • Kotler,P. (1998),  Marketing Management: Analysis, Planning, Implementation and Control(9th Ed), Prentice Hall, New Delhi.
  • Leviy and Weitz (2008), Retailing Management, Tata Mc Graw Hill.
  • Chatley.P. & Sodhia. M. (2011)., Fashion Marketing and Merchandising, Kalyani Publishers
  • Burns, Leslie. Davis & Bryant, Nancy. O.( (2005), The Business of Fashion, Fairchild Publication, New York.

 

 

Academic Year: 
2020-21
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