FASHION PROMOTION (PRACTICAL)

Paper Code: 
DFSD 604B
Credits: 
02
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

1. To impart in-depth knowledge of fashion forecasting, various national and international   brands.

2. To make students aware on Planning of a fashion event

Unit I: 
Course Content
  • Prepare a report. Visit a trade fair/ exhibitions/ fashion shows    04 hrs
  • Case Study of one national and one international Brands          06 hrs       
  • Designing of promotional material for Children’s wear/ Men’s wear/Women’s wear with Accessories:                                      20 hrs   
  • Catalogue
  • Brochures/leaflets
  • Shopping/Carry Bags
  • Visiting Cards
  • Fashion Photography for                                                              20 hrs
  • Catalog, , fashion souvenir , web 
  • Planning Public Relations for campaigns,
  • Layout for stands in exhibition
  • Visualization of décor ambience

 

  • Planning of a fashion event                                                             10 hrs
  • Plan a fashion event for promotional events like fashion show/ trade fair/ exhibition
  • Display in exhibition

 

 

 

 

 

Essential Readings: 
  1. Kristan K.Swanson, Promotion in the Merchandising Environment, Fairchild publishing inc. 2016
  2. Stone, E. & Samples., J.A., Fashion Merchandising- An introduction, Mc Graw Hill
  3. 1985.
  4. Waddell, Gavin., How Fashion Works, Blackwell, London 2005.
  5. Easey, Mike., Fashion Marketing, Blackwell Science Ltd, London 1995.
  6. Stephens, Gini., Fashion Concept to Consumers, Prentice Hall, New Jersey, 1999.
  7. Kotler,P.,  Marketing Management: Analysis, Planning, Implementation and Control(9th
  8. Ed), Prentice Hall, New Delhi 1998.
  9. Leviy and Weitz, Retailing Management, Tata Mc Graw Hill, 2008.

 

References: 

 

1.  Chatley, Pooja., Fashion Marketing and Merchandising, Kalyani Publishers.

2.  Gowerk, Helen., Fashion Buying, Blackwell Science Ltd, London.

3.  Burns, Leslie. Davis & Bryant., Nancy. O., The Business of Fashion, Fairchild

     Publication, New York 2005.

4.  Kumar, M. Krishan, Apparel Mechandising, Abhishek Publication, Chandhigarh, 2010.     Nosenav, Jeremy. A., Apparel Merchandising: The line starts here, Fair Child, New York.

Academic Year: 
2019-20
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