Fashion Styling (Theory)

Paper Code: 
24GFSD201A
Objective: 

This course will enable the students to gain a comprehensive understanding of the fashion industry by delving into the intricacies of styling. Familiarize yourself with the fundamental skills required for fashion styling.

 

Course Outcomes: 

Course

Course outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

COURSE CODE

Course Title

24GFSD201A

 

Fashion Styling (Theory)

 

CO.55 Develop critical understanding of Fashion styling and recognize the role of the fashion stylist within different areas of the fashion industry.

CO.56 Analyse the process photoshoot in production according to stylist.

CO.57 Identify the elements and processes which go into the creation of a styled image.

CO.58 Apply the relationships between fashion, self and identity

CO.59 Evaluate effectively the existing wardrobe and justify new purchases appropriate to the client’s lifestyle

CO.60 Contribute effectively course-specific interaction

Approach in teaching: Interactive Lectures, Discussion, Power Point Presentations, Informative videos

 

Learning activities for the students: Self-learning assignments, Effective questions, presentations,

Assessment tasks will include Class Test on the topics, open book

Semester end examinations, /Quiz, Student presentations, and assignments

 

12.00
Unit I: 
Fashion Stylist
  • Fashion Awareness, Fashion communication and culture, Contextual studies, Fashion referencing
  • Sectors within styling: Editorial styling, Commercial styling, Still-life styling, Personal styling, Wardrobe Styling, Corporate Styling, Catalogue Styling, Show Styling Photographic Styling, Merchandise Styling
  • Role and responsibilities of a fashion stylist
  • Careers in Fashion Styling

 

12.00
Unit II: 
• Fashion Awareness, Fashion communication and culture, Contextual studies, Fashion referencing • Sectors within styling: Editorial styling, Commercial styling, Still-life styling, Personal styling, Wardrobe Styling, Corporate Styling, Catalogue Styling,
  • Photoshoot in production
    • Inspiration and development
    • Casting the model- Professional model, street casting, scouting online
  • Location- Studio, On-location
  • Sourcing clothes- making contacts, vintage or second hand clothing, family and friends, buying and returning cloth, customizing
  • Props and design- Second hand props, changing a location, readymade props
  • Fashion in Motion
    • Styling for internet
    • Online blogs and magazine
    • Catwalk shows and events
    • Fashion films

 

12.00
Unit III: 
Application of design in styling
  • Fashion fundamentals and terminology
  • Design elements and principles of design in dressing
  • Principles of illusions in dressing

 

9.00
Unit IV: 
Dressing according to figures
  • Body and Figure Types
  • Body Proportions
  • Figure types & problems
  • Figure analysis- identifying your physical self and facial feature
12.00
Unit V: 
Identifying clothing needs and wardrobe planning
  • Wardrobe analysis and organization
  • Elements of a basic wardrobe
  • Tips of garment maintenance
  • Latest knowledge of apparel/ accessory brands in context to style, size and budget
  • Optimizing wardrobe

 

Essential Readings: 

  Essential Readings:

  1. Assey. Mc, Jacqueline and Clare Buckley (2011), Basics Fashion Design 08: Styling, Switzerland, AVA Publishing SA
  2. Marshall, Suzanne G., (2004) Individuality in Clothing Selection and Personal Appearance, Pearson,      Prentice Hall, London
  3. Vikas Gupta, Navneet Kaur, (2012) Comdex Fashion Design Vol 2: Ensembles for Your Body   Type, Dreamtech Biztantra, New Delhi.
  4. Frings, G., (1991) Fashion from concept to consumers, Prentice Hall International, New Jersey.
  5. Sandhu.A.,(2015) Indian Fashion: Tradition, Innovation, Style, London: Bloomsbury Books.

Suggested Readings:

  1. Alfano, Yoham, (2009) The Secret of Style: Your Complete Guide to Dressing Your Best Every Day, Instyle.
  2. Piras, Roetzel, (2002) Ladies: A Guide to Fashion and Style, Dumont Monte Verlag, Cologne.
  3. Mulari, Mary, (2001) Accessories with Style, Lola, West Indies: Krause Publications.
  4. Sumathi, G.J.( 2002 )“Elements of Fashion and Apparel Design” New Age International Publishers,  New Delhi.

 

Academic Year: