FASHION TRENDS AND FORECASTING (THEORY)

Paper Code: 
DFSD 501B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Acquire knowledge and understand application of forecasting techniques to determine    market demands and acquire skills to make use of the forecast for design collections.

Course Outcomes (COs):

Courses

Learning Outcome

(at course level)

 

Learning and teaching strategies

Assessment Strategies

 

Paper

Code

Paper Title

DFSD 501B

 

Fashion Trends and Forecasting

(Theory)

 

The Students will be able to:

CO171. Compare fashion and trend forecasting on the international platform

CO172. Enable the knowledge about the role and responsibility of the forecaster.

CO173. Develop skills for fashion forecasting research process.

CO174. Familiarize the  trend in contest of international fashion forecasting

CO175. Analyze sales forecasting analysis through data collection.

Approach in teaching:

Interactive Lectures, Discussion, Power Point Presentations, Informative videos

 

Learning activities for the students:

Self-learning assignments, Effective questions, presentations, Field trips

Assessment tasks will include Class Test on the topics, Semester end examinations, /Quiz, Student presentations, and assignments

 

 

 

 

 

 

 

 

 

 

 

 

 

12.00
Unit I: 
Introduction to Fashion and Trend Forecasting
  • Meaning of Fashion & Forecast
  •  Factors influencing forecasting: Royal influence, Celebrity, Professional and Social
  • Evolution of Fashion Trend
  • Trend Forecasting Schedule
  • Types of Trend:
  • Long Term Forecast
  • Short Term Forecast

 

12.00
Unit II: 
Trend Industry
  • Roles and responsibilities of :
    • Forecaster
    • Colour Specialists
    • Materials, Yarn and Fabric Specialists
    • Print and Surface Specialists
    • Product designers
    • Garment Technologists, Pattern Cutters and Production Managers
    • Buyers and Merchandisers
    • Retail Consumers and Youth Specialists
    • Marketing and Press/Social Media
  • Forecasting agencies, companies and websites: Indian and International   
12.00
Unit III: 
Trend Research
  • Primary and Secondary Research
  • Methods of tracking ideas:
    • Physical Tracking
    • Digital Tracking
12.00
Unit IV: 
Forecasting
  • Process of colour forecasting
  • Sources for colour ideas and palettes
  • Techniques of Trend analysis and synthesis
  • Researching seasonal trends
  • Print shows
  • Fabric fairs and trade shows
  • Trend Presentations
  • Trend development and presentation
  • Idea exploration
  • Historical research and references
  • Data collection and refining
  • Types and techniques of presentation

 

 

12.00
Unit V: 
Sales Forecasting
  •  Methods of Sales Forecasting:
    • Qualitative
    • Quantative
  • Blending of Qualitative and Quantative techniques
  • Data Mining
Essential Readings: 
  • Brannon E. L. (2015). Fashion Forecasting (Fourth Edition). New York: Fairchild Books.
  • Holland, G. & Jones, R. (2017). Fashion Trend Forecasting. China: Laurence King publications.
  • Kathryn, M.  & Janine, M. (2008). Fashion Forecasting. Wiley-Blackwell.
  • Pundir, N. (2007). Fashion Technology-Today and Tommorow. New Delhi: Mittal Publications.
  • Perna, R. (1992). Fashion Forecasting. New York: Fairchild Books.
  • Frings, Gini & Stephens (2008). Fashion Concept to Consumer (Third Edition). New Jersey: Prentice Hall International.

 

References: 

 

 

Academic Year: 
2020-21
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