GLOBAL FASHION SCENARIO

Paper Code: 
FSD-121
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • To study the different dimensions of fashion industry
  • To understand the effects that globalization and the global industrial revolutions in fashion.

Course Outcomes (COs):

Courses

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

FSD 121

 

 

Global Fashion Scenario (Theory)

 

 

The students will be able to –

CO 01 Recognize the dynamics of fashion

CO 02 Analyze the social, cultural milieu and                                                                                     technological advancements in fashion development

CO 03 Identify the categories of apparel produced in apparel industry

CO 04 Examine the effect of global trade on fashion industry

CO 05 Recognize the illegal and unethical trade activities of fashion industry

Approach in teaching : Interactive Lectures and Power point presentation

Class discussions with projected pictures depicting variety of Clothing styles

 

Learning Activities for the students : Self-learning assignments, Effective questions and presentation

Assessment task will include Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation

 

12.00
Unit I: 
Introduction to Fashion
  • Fashion Terminology: Style, Fashion, High Fashion, Mass Fashion, Design, Taste, Classic, Fad, Trend, Haute couture, Couturiere, Knockoffs and Prêt-a-porter     
  • Fashion Cycle
  • Factors influencing fashion movements
  • Theories & Principles of fashion
  • Fashion leaders and followers
12.00
Unit II: 
Fashion Development
  • Various fashion movements of the century
  • Beginning of Haute couture
  • War Time influences on fashion, post war scenario   
  • 20th century fashion in detail: consumerism & style
  • The influences of movies, music and technological advancement on fashion,
  • Emergence of designers
12.00
Unit III: 
Fashion Categories
  • Fashion categories & size ranges- women’s, men’s and kid’s wear
  • Fashion accessories - footwear, handbag, belts, gloves, hats, neckwear, jewellery & trends in fashion industry
  • Leather and Fur – categories, processing & trends in Industry
12.00
Unit IV: 
Advances in Fashion
  • Liberalization, privatization & globalization & its impact on Indian economy
  • Development  before & after phasing out of Quota system
  • Development in textile and apparel sectors
  • E- Commerce for fashion sector
12.00
Unit V: 
World Trade and Regulation
  • Trade barriers and regulation- evolution of trade, protective trade, trade agreement
  • Illegal and unethical trade activity- customs compliance, intellectual property law, social responsibilities, making trade fairer
Essential Readings: 
  1. Stone, E., The Dynamics of Fashion, Fairchild Publications, New York, 2001
  2. Frings S. G., Fashion from concept to consumer, Pearson Prentice Hall, New Jersey, 2008.
  3. Lehnert, Gertrud, A History of Fashion: In 20th Century, Konemann, Germany, 2000
  4. Kunz, I. G and Garner, M., Going global the textile and apparel industry, Fairchild publication, New York, 2007.
  5. Dickerson Kitty, G., Inside the fashion business, 7th edition, Pearson Education, New Delhi, 2003
  6. Burns, Leslie D. The business of fashion, Fairchild publication, New York, 2006
References: 
  1. Oliver Gerval, Fashion Accessories; Vintage Ready to wear Design Studies- Presentation Promotion, Firefly Books LTD, 2008
  2. Ulla VAd Lane-Rowley, Using design protection in the Fashion & Textile Industry, Jhon Wiley & Sons, Ist Edition 1997
  3. G. J. Sumathi, Elements of Fashion and Apparel Design, New Age International, 2007
  4. Castelino, M., Fashion Kaleoidoscope, Rupa Publication India Pvt Ltd, Kolkata
Academic Year: 
2019-20
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