GLOBAL FASHION SCENARIO (THEORY)

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Paper Code: 
FSD-121
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To make aware of the general global fashion scenario.
  2. To prepare for the global competition

 

12.00
Unit I: 
  • Liberalization, Privatization & Globalization & its impact on Indian economy
  • Development  before & after phasing out of Quota system
  • Origin of Fashion
  • Fashion Terminology:                                                                                             Style, fashion, high fashion, mass fashion, design, classic, fad, trend, haute couture, couturiere, knockoffs and prêt-a-porter
12.00
Unit II: 
  • Fashion Cycle
  • Theories and Principles of Fashion
  • Fashion apparel- women’s, men’s, children’s & teens- category and size ranges
  • Fashion accessories- categories, market segments and trends in accessory industry
  • Leather and fur- the leather industry, trends in leather industry, the fur industry

 

12.00
Unit III: 
  • Global designer practices- vendor as designer, private label designer, brand label designer, free lance designer, designer as manufacturer, costume designer, consumer as a designer
  • National & International designers
  • Fashion Shows
  • National & International fashion centres
  • Fashion Leaders and Followers
12.00
Unit IV: 
  • Role of government & private bodies in promotion of textile industry
  • Global sourcing: Importing procedures and industry concern.
  • Development in textile and apparel sectors
  • E- Commerce for fashion sector
12.00
Unit V: 
  • Trade barriers and regulation:
  1. Evolution of trade
  2. Protective trade
  3. Trade agreement
  • Illegal and unethical trade activity:
  1. Customs compliance
  2. Intellectual Property law
  3. Social responsibilities
  4. Making trade fairer
Essential Readings: 
  1. Gini Stephens Frings: Fashion from concept to consumer, Prentice Hall, N. Jersey
  2. Kunz, I. G and Garner, M., Going global the textile and apparel industry, Fairchild publication, New York, 2007.
  3. Castelino, M., Fashion Kaleoidoscope, Rupa Publication India Pvt Ltd, Kolkata
  4. Dickerson Kitty, G., Inside the fashion business, 7th edition, Pearson Education, New Delhi, 2003
  5. Burns, Leslie D. The business of fashion, Fairchild publication, New York, 2006
  6. Stone, E., In Fashion, Fairchild Publication, Second Edition, New York, 2012
  7. G. J. Sumathi, Elements of Fashion and Apparel Design, New Age International, 2007
References: 
  1. Dr. S. S. Khanka, Entrepreneurial Development, S.S. Chand & Company Pvt. Ltd, New Delhi (1999)
  2. Oliver Gerval, Fashion Accessories; Vintage Ready to wear Design Studies- Presentation Promotion, Firefly Books LTD, 2008
  3. Ulla VAd Lane-Rowley, Using design protection in the Fashion & Textile Industry, Jhon Wiley & Sons, Ist Edition 1997
  4. Venkatesan. & Katti, .Indian Textile  policy for 21st Century, B R Publishing  Corporation, Delhi.
Academic Year: 
2018-19