Global Fashion Scenario (Theory)

Paper Code: 
24FSD121
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to explore key concepts within the fashion industry, examine the factors that influence fashion movements, and understand the impact of globalization on fashion trends.

Course Outcomes: 

 

Courses

Course outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

 

24FSD121

 

Global Fashion Scenario (Theory)

CO 01 Access the dynamics of fashion

CO 02 Develop an understanding regarding Fashion movement

CO 03 Evaluate the categories of apparel produced in apparel industry

CO 04 Analyze the social, cultural milieu and technological advancements in fashion development

CO 05 Examine the illegal and unethical trade activities of

fashion industry

CO 06 Contribute effectively in course-specific interaction

Approach in teaching:

Interactive Lectures and Power point presentation Class discussions with projected pictures depicting variety of Clothing styles

 

Learning Activities for the students: Self-learning assignments, Effective questions and presentation

Assessment task will include Class test, Semester          end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation

 

12.00
Unit I: 
Introduction to Fashion
  • Fashion Terminology: Style, Fashion, High Fashion, Mass Fashion, Design, Taste, Classic, Fad, Trend, Haute couture, Couturiere, Knockoffs and Prêt-a-porter
  • Fashion Cycle
  • Factors influencing fashion movements
  • Theories & Principles of fashion
  • Fashion leaders and followers
12.00
Unit II: 
Fashion Development
  • Various fashion movements of the century
  • Beginning of Haute couture
  • War Time influences on fashion, post war scenario
  • 20th Century fashion in detail: consumerism & style
  • The influences of movies, music and technological advancement on fashion,
  • Emergence of designers

 

12.00
Unit III: 
Fashion Categories
  • Fashion categories & size ranges- women’s, men’s and kid’s wear
  • Fashion accessories - footwear, handbag, belts, gloves, hats, neckwear, jewellery & trends in fashion industry
  • Leather and Fur – categories, processing & trends in Industry
12.00
Unit IV: 
Advances in Fashion
  • Liberalization, privatization & globalization & its impact on Indian economy
  • Development before & after phasing out of Quota system
  • Development in textile and apparel sectors :Nanotechnology, Smart Textiles, Microencapsulation, Robotics in Textiles and Apparel, Artificial Intelligence
  • E- Commerce for fashion sector
12.00
Unit V: 
World Trade and Regulation
  • Trade barriers and regulation- evolution of trade, protective trade, trade agreement
  • Illegal and unethical trade activity- customs compliance, intellectual property law, social responsibilities, making trade 
Essential Readings: 
  1. Stone, E. (2001). The Dynamics of Fashion. Fairchild Publications. New York.
  2. Frings S. G. (2008). Fashion from concept to consumer. Pearson Prentice Hall, New Jersey.
  3. Lehnert, Gertrud. (2000) A History of Fashion: In 20th Century, Konemann, Germany,
  4. Kunz, I. G., Garner, M. (2007) Going Global the Textile and Apparel Industry, Fairchild publication, New York.
  5. Oliver G. (2008). Fashion Accessories; Vintage Ready to wear Design Studies- Presentation Promotion, Firefly Books LTD.
  6. Sumathi G. J. (2007). Elements of Fashion and Apparel Design, New Age International.

Suggested Readings:

  1. Dickerson Kitty, G. (2003). Inside the fashion business. 7thedition. Pearson Education, New Delhi.
  2.   Burns, Leslie D. (2006). The business of fashion, Fairchild publication. New York.

 

Academic Year: