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INDIVIDUALITY IN CLOTHING (THEORY)
Paper Code:
GFSD 101b
Credits:
02
Contact Hours:
30.00
Max. Marks:
100.00
Objective:
- To study origin and theories of clothing.
- To enable students learning of psychological and social aspect of clothing in social situation.
6.00
Unit I:
Unit I
Origin of Clothing
- Theories of clothing- Theory of modesty, immodesty, protection, adornment, combined need theory, other theories in fashion
- Nonverbal communication
- Clothing Symbolism: clothing symbols, sending and receiving clothing messages
- Clothing & Impressions: first four minutes, first impression, halo effect, stereotyping, perceptions
6.00
Unit II:
Unit II
Clothing Psychology
- Effects of Clothing:
- Physical Comfort
- Mood and Behavior
- Personality and self-concept
- Conformity
- Individual Values, interests and attitude
6.00
Unit III:
Unit III
Clothing and Wearer
- Clothing and the age of wearer:
- Infants and children
- Adolescents
- Adult and elderly
- Psychological impact of color, Figure proportion & illusion
6.00
Unit IV:
UNIT IV
Clothing and Society
- Religion and culture
- Occupation
- Ceremonies and occasions
- Comfort & individuality
- Clothing & class distinction
- Clothes, roles & status
6.00
Unit V:
Unit V
Clothing & Physical self
- Clothing & Physical comfort, Factors affecting body comfort
- Clothes & physical well being
Essential Readings:
- Stone, Elaine and Samples, Jean., A Fashion Merchandising, McGraw Hill Book Company
- Frings, Gini, Stephens., Fashion- Concept to Consumer, Prentice Hall International, New Jersey
- Marilyn, J, Horn., The Second Skin (3rd Edition), Houghton Miffin Company, London
References:
- Marshall, Suzanne, G., Individuality in Clothing Selection and Personal Appearance, Prentice Hall, New Jersey.
Academic Year:
