Channel planning and design, Criterion for selection of channel members,
Methods of compensating and motivating channel members,
Assessing the performance of channel members , Removal and addition in the channels.
12.00
Unit III:
Retail Logistics Management:
Meaning of Retail Logistics management, The physical flow of merchandise,
Emerging concepts in Logistics, Importance of a Distribution Centre ,
Functions of a Distribution channel, Order Processing and fulfillment,
Transportation and Warehousing
12.00
Unit IV:
Supply Chain Management:
Concept, Need, Evolution , Issues involved in developing supply chain management
12.00
Unit V:
Supply Chain in Domestic and Global Environment:
Benefits, Porters Model of value chain in selling and procurement, Improving supply chain forecasting, Purchase and supply chain, Production and supply chain.
Essential Readings:
Sunil Chopra and Peter Meindi : Supply Chain Management (Person Education )