PRODUCT DEVELOPMENT (ELECTIVE)

Paper Code: 
FSD 144 C
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • To impart knowledge about various product standards and product specifications and the process of product development towards market need.
12.00
  • Product Development Process- Idea concept, research, design process, material and sourcing
  • Prototype, specification and development
  • Costing and pre-production samples
12.00
  • Product Study & Testing- Study of various apparel/household textiles & furnishing
  • Product testing- product standards and specifications; product quality control
  • Product intellectual property law
12.00
  • Quality Assurance: Customers requirements, requirement of design: Fabric specification, garment specification, Manufacture specification, meeting design requirements, meeting standards,
  • Manual- Fibers, blends, yarn, fabric, dying & finishing, trimmings for durability
  • Garment Product Assembly

 

12.00
  • Cost of product Development
  • Analysis of design cost, product profitability
  • Factor affecting price determination
12.00
  • Product positioning, Product line & product mix
  • Branding, packing and labeling
Essential Readings: 
  • Johnson, J. Maurice, Moore, C. Evelyn (2000) Apparel Product Development, Prentice Hall.
  • Cynthia L. Regan, (2008) Apparel Product Design & Merchandising Strategies, Pearson Prentice Hall. 
  • Frings, G.( 1991)Fashion from concept to consumers, Prentice Hall International, New Jersey
  • Peyton B .Hudson.(1989)Guide to Apparel Manufacturing , Mediapparel
  • Harold C. (1992) Fashion Design & Product Development, Wiley-Blackwell
  • Kotler, Philips (2003) Marketing Management, Prentice Hall of India,11th Edition, New Delhi
  • Cline W. R. (1990) The future of World Trade in Textiles and Apparel, Peterson Inst for Intl Economics.
  • Kitty G. Dickerson (1998) Textiles and Apparel in the International Economy, Peterson Inst for Intl Economics. 
  • Bathra R.(2002) Advertising Management, Pearson India
References: 
  • Brillian J. (1986) The Soft Furnishing Book. Conran Octopus.
  • Macalls S. (1972) Sewing in colours, Home-making, Tailoring, Mending, Soft Furnishing. Hawlyn.
  • Naik S. D. (1996) Traditional Embroideries of India. A.P.H. Publ.
  • Jones P. (1979) Creative Sewing - Household Linen. A Studio Vista Book.
  • R. A. Hong (1967) Home Furnishing. John Wiley & Sons.
  • Taylor P. (1990) Computers in Fashion Industry. Heinemann.
Academic Year: 
2022-23
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