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VISUAL MERCHANDISING (THEORY)
Paper Code:
GFSD 401
Credits:
06
Contact Hours:
90.00
Max. Marks:
100.00
Objective:
- To sensitize /orient the textile and clothing SME’s to the concept of visual Merchandising
- To provide the basic working tools and skills related to visual merchandising
18.00
Unit I:
Visual merchandising and Display Basics
- Visual merchandising – meaning, purpose, scope
- Colour and Texture
- Line and Composition
- Shape and forms
18.00
Unit II:
Display Locations
- Store Exterior
- Window Display
- Store Interior
- Remote Display
18.00
Unit III:
Display Equipments/ Components
- Themes and schemes
- Mannequins & Alternatives to mannequins
- Fixtures
- Visual Merchandising and Dressing Fixtures
- Furniture as props
- Lighting
- Sound Usage
- Graphics and Signage
- Budgeting
18.00
Unit IV:
Store design layout
- Selling space, merchandising space, personal space, customer space
- Display Techniques:
- Pyramid
- Zigzag
- Repetition
18.00
Merchandise Planning 14 hrs
- Visual Merchandising & Planning: Process & its execution
- Setting up a Display shop
- Visual Merchandising and Changing face of Retail with respect to visual merchandising
Activity 04 hrs
- Present a theme based window display for a retail fashion outlet
Essential Readings:
- Martin M. Pegler,Visual Merchandising and Display , Edition 5, Fairchild Publication.
- Diamond, Jay & Ellen, Contemporary Visual Merchandising and Environmental, Pearson Prentice Hall, Fourth Edition
- Greg M. Gorman – ST, Visual Merchandising and Store Design Workbook, Publications (1996)
- Tony Morgan, Visual Merchandising, Laurence King Publishing, 2008
References:
- Nirupama, Pundir, Fashion Technology-Today and Tommorow, Mittal publications, New Delhi, 2007.
Academic Year:
