Webinar report on Fashion Marketing


Name of the Department: Fashion & Textiles

Name of the Activity: Webinar

Date: 3rd June 2021

Venue: Online platform (Google meet)

Online Platform (https://meet.google.com/nyj-vhti-xtg?authuser=0&hl=en)

Topic on which activity was organized:  Structure of Fashion Market

No. of Participants: 18 students of B.Sc. Fashion Design IV Semester

Objective of the Webinar:

The purpose of the webinar was to have a healthy interaction with students and make them understand the core concepts of Fashion Marketing.


A guest lecture was organized by Dr. Vipin Kumari on the title Fashion Marketing. The welcome speech in the webinar was given by one of the students of 4th semester Ms. Ambalika Mathur. The guest lecture was given by Ms. Shika Kapoor, an expert in Fashion Marketing with a 10-year industrial experience and 11-year teaching experience and is currently an Assistant Professor at Modi University, Lakshmangarh. She started with the brief introduction of Fashion Marketing. She enlightened the topics– fashion pyramids, fashion cities & trade fairs, fundamental elements of marketing, marketing mix, product concept, target audiences, importance of understanding the market, customer demands and needs.

She also highlighted the marketing strategies of the prevailing brands in the market, how they “emotionally” connect with their customers and capture the market.

She concluded her lecture with the topic of marketing mix today’s world. She related all the conceptual topics with general life, which made it much easier to understand. The students were then allowed to ask questions if any regarding her lecture. It was an interactive lecture and all the students enjoyed it while learning the concept.

Outcome of the webinar

The main objective behind this lecture was to provide an exposure to students about market and consumer needs and integrated marketing communication including social and digital fashion marketing and business strategy development.

Dr. Radha Kashyap                                                              Ms. Vipin Kumari

Head, Dept. of Fashion & Textiles                                     Teacher Coordinator