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APPAREL: PRODUCT DESIGN
Paper Code:
FSD 144 K
Credits:
04
Contact Hours:
60.00
Max. Marks:
100.00
Objective:
- To provide an depth knowledge of consumer behavior, retailing in fashion industry and to make them aware about the sociological and psychological impact of clothing on the wearer
- To impart in depth knowledge of pattern making and garment construction techniques and obtain perfect fit and harmony between the fabric and design of the garment
- To impart knowledge about various product standards and product specifications
12.00
Unit I:
UNIT I
Consumer Behavior
- Consumer analysis and market segmentation: Demographics, psychographics, generational cohort groups, lifestyles segmentation
- Market research tools: Environmental scanning, point-of-scale, data mining, focus group, consumer surveys, consumer observations
- Recent consumer trend
12.00
Unit II:
UNIT II
Fabrication
- Fabrics selection, Fabric Classification
- Characteristics of fabric: Fibre, weight, surface interest, drape and hand
- Raw material selection and performance: Fabrics, Support materials & Shaping devices, Trim & Surface embellishment
- Designing comfortable apparel suitable for warm and cool weather: Clothing for sports, expecting and lactating mothers, protective clothing- farm, industrial workers, fire fighters, physical disabilities & irregularities
12.00
Unit III:
UNIT III
Product Development
- Product development: Definition, objective, product design & manufacturing
- Specification development: Design spec, costing, technical spec, production spec, types of spec sheet forms
12.00
Unit IV:
UNIT IV
Quality
- Product testing: Product standards and Specifications, Product quality control
- Raw materials and Sewn product testing
- Labeling Standards, Safety Regulations
12.00
Unit V:
UNIT V
Marketing& Retailing
- Marketing An overview of marketing process and Marketing in modern economy
- Fashion market environment, Understanding Consumer market trend, Overview of market research process and Research design
- Retail organizational structure store: Buying, selling, line and staff functions, Retailing formats, Role and responsibility of retail fashion buyer
- Customer identification, Customer, planning and role of buyer
Essential Readings:
- Solomon, Michael R., Consumer Behaviour, 7th edition, Practical Hall of India Pvt Ltd, New Delhi, 2007
- Schiffman, Leon G., & Kanuk, Leslie Lazar, Consumer Behaviour, 7th , 9th, and 11th edition, Pearson Education, New Delhi, 2003, 2007
- Sandra, J. Keiser & Myrna B. Garner (2005). Beyond Design, the synergy of apparel product development, Fairchild publications, Inc. New York.
- Fairhurst, Catherine. Advances in Apparel Production, Woodhead Publishing Limited, Cambridge, England, 2008
- Kincade, Doris, H., Sewn Product Quality- A Management Perspective, Pearson Prentice Hall, New Jersey, 2008.
- Mehta,P, Bhardwaj, S.K.,Managing Quality in the Apparel Industry, New Age International Ltd. Publisher, New Delhi
- Green, Wood., Fashion Innovation and Marketing, Macmillan Press Ltd. London, 2003.
- Levy.M.,Weitz.B.A., Pandit.A.; Retailing Management, Tata McGraw Hill, 6th Edition, 2008.
References:
- S. A. Chunnawalla, Consumer Behaviour, Himalaya Publishing House
- Loudon David L. & Della bitta, Albert J., 4th edition, Consumer behaviour, Tata McGraw Hill. Book company
- Das S., Quality Characterisation of Apparel, Wood Head Publishing Ltd., 2009
- Sara. J. Kadolph. Quality Assurance for Textile and Apparel, Fairchild publication,1998
- Gibson G. Vedmani: Retail Management – Functional Principles & Practices; Jaico publishing house.
- R.C. Bhatia, Marketing communication and advertising, Galgotia Publishing company, New Delhi, 2003.
Academic Year:
