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BUSINESS MANAGEMENT
Paper Code:
GPM-301
Credits:
03
Contact Hours:
45.00
Max. Marks:
100.00
Objective:
- To familiarize students with the basic concepts of management.
9.00
Unit I:
Introduction to Management
- Management – Concept, significance of management
- Management v/s Administration
- Henry Fayol’s principles of management
- Planning, organizing, controlling, directing functions of management.
9.00
Unit II:
Overview of Apparel Industry
- Design, sampling and costing
- Fabric section
- Layout and cutting department
- Sewing section finishing
- Inspection & quality control
- Packaging
9.00
Unit III:
Readymade Garment Industry
- Selection criteria for readymade garments
- Advantages & disadvantages of readymade garments
- SWOT analysis of RMGI.
9.00
Unit IV:
Apparel Merchandising
- Merchandising concepts: core elements of merchandising.
- Responsibilities of a merchandiser
- Functions of merchandising division- planning, controlling and execution.
9.00
Unit V:
Introduction to Retailing
- Retailing- introduction, types of retailers
- Multi channel retailing
- Customer buying behavior.
Essential Readings:
- Sudha, G. S., Business Management, RBSA Publishers, Jaipur.
- Cooklin.J., Introduction to Clothing Manufacture, Blackwell Science Ltd, Cambridge, 1991.
- Apparel Merchandising,’The line start here’WPI , New Delhi
- Elaine Stone, Samples.J., Fashion Merchandising & Introduction, CMC Graw Hill Book Company, 1985.
- Frings.G.S., Fashion from Concept to Consumer, New Jersey, Prentice Hall International, 1999.
- Levy & Weitz, Retailing Management, Tata Mc Graw Hill.
- Naulakha, R. L., Principles of Management, RBD Publishers, Jaipur
References:
- Stoner, J., Fredman, Gilbert, Management, Prentice Hall of India Pvt. Ltd.
- Mathew, M. J., Business Management, Shell Sons, Jaipur
Academic Year:
