Business Management (Theory)

Paper Code: 
GPM 301
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to -

  1. Familiarize with the basic concepts of management.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment Strategies

Paper Code

Paper Title

GPM 301

Business Management

(Theory)

The students will be able to –

 

CO 27. Explain the concept of management and apparel industry.

CO 28.Describe the overview of the readymade garment industry.

CO 29.Comprehend the concepts of apparel merchandising.

CO 30.Recognize the functions and elements of retailing.

Approach in teaching: Demonstration, Power point presentations, Relevant videos, Industrial visit.

 

Learning activities for the students: Self-learning assignments, Industrial visit report, Quiz, Topic presentation,

Assignments ,Class test, Semester end examinations

 

 

9.00
Unit I: 
Introduction to Management
  • Management – Concept, significance of management
  • Management v/s Administration
  • Henry Fayol’s principles of management
  • Planning, organizing, controlling, directing functions of management.

 

9.00
Unit II: 
Overview of Apparel Industry
  • Design, sampling and costing
  • Fabric section
  • Layout and cutting department
  • Sewing section finishing
  • Inspection & quality control
  • Packaging

 

9.00
Unit III: 
Readymade Garment Industry
  • Selection criteria for readymade garments
  • Advantages & disadvantages of readymade garments
  • SWOT analysis of RMGI.

 

9.00
Unit IV: 
Apparel Merchandising
  • Merchandising concepts: core elements of merchandising.
  • Responsibilities of a merchandiser
  • Functions of merchandising division- planning, controlling and execution.

 

9.00
Unit V: 
Introduction to Retailing
  • Retailing- introduction, types of retailers
  • Multi-channel retailing
  • Customer buying behavior.

 

Essential Readings: 

●   Stone E. and Samples A.J., (1990) Fashion merchandising & introduction,(5th ed.),New York McGraw-Hill Book Company .

●  Sudha, G. S., (2000) Business management, Jaipur, RBSA Publishers.

●   Naulakha, R. L., (2004) Principles of management, Jaipur, RBD Publishers.

● Cooklin.G. (2005) Introduction to clothing manufacture, (2nded.) Cambridge, Wiley-Blackwell Science Ltd.

● Frings G.S., (2007) Fashion from concept to consumer, (9thed.) New Jersey, Prentice Hall International.

● Levy M., Weitz A.B. and Pandit A., (2008) Retailing management, (6thed.) New York, Tata McGraw Hill.

●  Rosenau A.J. and Wilson L.D.(2014) Apparel merchandising: the line start here,(3rd ed.), New Delhi, Fairchild Books.

●  Kotler P.,(2002) Marketing management, New Delhi, Practice Hall of India Private limited, Pearson Education.

Academic Year: 
2021-22
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