CLOTHING STUDIES (THEORY)

Paper Code: 
GFSD 101A
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  1. To study origin and theories of clothing.
  2. To enable students learning of psychological and social aspect of clothing in social situation.
12.00
Unit I: 
Origin of Clothing
  • Theories of clothing- Theory of modesty, immodesty, protection, adornment, combined need theory, other theories in fashion
  • Nonverbal communication
  • Clothing Symbolism: clothing symbols, sending and receiving clothing messages
  • Clothing & Impressions: first four minutes, first impression, halo effect, stereotyping, perceptions
12.00
Unit II: 
Clothing Psychology
  • Effects of Clothing:
  • Physical Comfort
  • Mood and Behavior
  • Personality and self-concept
  • Conformity
  • Individual Values, interests and attitude
  • Psychological impact of colour
12.00
Unit III: 
Clothing and Wearer
  • Clothing and the age of wearer:
    • Infants and children
    • Adolescents
    • Adult
    • Elderly
12.00
Unit IV: 
Clothing and Society
  • Religion and Culture
  • Occupation
  • Ceremonies and occasions
  • Clothing & class distinction
12.00
Unit V: 
Clothing & Physical self

 

  •     Clothes & physical well being
  • Clothing according to figure types and illusion
Essential Readings: 
  1. Stone, Elaine and Samples, Jean., A Fashion Merchandising, McGraw Hill Book Company,1985.
  2. Frings, Gini, Stephens, Fashion Concept to Consumer, 3rd ed., Prentice Hall International,     New Jersey, 2008.
  3. Marilyn, J, Horn. The Second Skin (3rd Edition), Houghton Miffin Company, London.
  4. Marshall , Suzanne G., Individuality in Clothing Selection and Personal Appearance, Pearson, Prentice Hall, London 2004
  5. Mary Kefgen, In clothing selection & personal appearance, The Macmillan, Company New York.
References: 
  1. Elizabeth Rouse, Understanding Fashion,, London , Blackwell Science Ltd.,1999
  2. Vikas Gupta, Navneet Kaur, Comdex Fashion Design Vol 2: Ensembles for Your Body Type, Dreamtech Biztantra, New Delhi, 2012
  3. Kogent Learning Solutions Inc, Comdex Fashion Design, Vol I, Fashion Concepts,  Dreamtech  Press, 2010
Academic Year: 
2019-20
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