FASHION COMMUNICATION

One way and two way communication, Essential of good Communication, Methods of Communication, Types of Communication, Barriers of Communication

 Fashion and the communication process

 Theories of fashion adoption, need for promotion of fashion, need for the communication process, communication through different media.

Written communication

Fashion writing, creative writing, business letters,  reporting features, editing and printing techniques, image management and advertising, public relation, press laws and media ethics.

Visual communication

Visual merchandising and display, fashion photographs, fashion shows and multimedia.

Communication in practice

Scripting shows, conducting interview, reporting events, fashion critics, planning Public Relations campaigns, formulating case studies, designing catalogues ad brochure, layout for stands in exhibition. Visualization of décor ambience, introduction to preparing short films and audio visuals, choreography of fashion event.