FASHION ENTREPRENEURSHIP (THEORY)

Paper Code: 
MFT-422
Credits: 
04
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

To enhance entrepreneurial skills.

To develop an understanding of governments role in entrepreneurship.

 

12.00
  • Entrepreneurship: concepts and nature. Entrepreneurship in India
  • Entrepreneurial Traits: Leadership, risk taking, decision making, business planning
  • Barriers in Entrepreneurship: Economic and non-economic

 

12.00
  • Institutional Support for new ventures:
    • Support organizations-State level –RFC,RIICO,DIC
    • Financial organizations-IFCI, IDBI, SIDBI and other  Banks

 

12.00
  • Role of government in Entrepreneurial development: government incentives, subsidy and assistance

 

12.00
  • Project organization structures –Functional, matrix and others
  • Project Manager-Selection and training of project manager, roles and responsibilities

 

12.00
  • Promotion of a new venture: search for a business idea, preparation of plan, analysis of entrepreneurial opportunities, assessing the impact of opportunities and threats
  • Introduction to Project management
  • Preparation of DPR (detailed project report)             
Essential Readings: 
  1. Khanka  S. S., Entrepreneurship Development, Sultan Chand , New Delhi
  2. Sudha  G.S., Fundamentals of Entrepreneurship, RBD, Jaipur, 2005
  3. Burke Sandra, Fashion Entrepreneur: Starting Your Own Fashion Business (Second Edition) Burke publishing, May , 2009

 

References: 

1. Keshari Mohanty Sangram, Fundamentals of Entrepreneurship, PHI Publishers,

    2005

2. Holt David H., Entrepreneurship: New Venture Creation,  1998

3. Sharma K.C. , Entrepreneurship Development, Raj Publications,2012

 

Academic Year: 
2015-16
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