FASHION ENTREPRENEURSHIP (THEORY)

Paper Code: 
FSD-422
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 
  • To enhance entrepreneurial skills.
  • To develop an understanding of governments role in entrepreneurship.

 

12.00
Unit I: 
Entrepreneurship
  • Concepts and nature. Entrepreneurship in India
  • Entrepreneurial Traits: Leadership, risk taking, decision making, business planning
  • Barriers in Entrepreneurship: Economic and non-economic
12.00
Unit II: 
Institutional Support for new ventures
  • Support organizations-State level –RFC,RIICO,DIC
  • Financial organizations-IFCI, IDBI, SIDBI and other  Banks
  • Sources of financing
12.00
Unit III: 
Role of Government in Entrepreneurial Development
  • Government incentives, Subsidy and Assistance
  • Government Role in the form of Assistance and Incentives
  • Women Entrepreneurship and Assistance available in fashion industry

 

12.00
Unit IV: 
Entrepreneurship Development Programmes (EPDs)
  • Meaning, Needs and Objectives of EPDs
  • Entrepreneurship Development Programmes in India: A Historic perspective
  • Problems of EPDs

 

12.00
Unit V: 
Promotion of a New Venture
  • Search for a business idea, Preparation of plan, Analysis of Entrepreneurial opportunities, Assessing the impact of opportunities and threats
  • Introduction to Project management, Project organization structures –Functional, matrix and others
  • Preparation of DPR (detailed project report)
Essential Readings: 
  1. Khanka  S. S., Entrepreneurship Development, Sultan Chand & company pvt ltd , New Delhi 1999
  2. Sudha  G.S., Entrepreneurship and Small Business Management, Ramesh book depot, New Delhi, 2014-15
  3. Burke Sandra, Fashion Entrepreneur: Starting Your Own Fashion Business (Second Edition) Burke publishing, May , 2009
  4. Mathew, M. J., Business Organisation, Sheel sons, University book house (P), Jaipur, 2009
  5. Veerabhadrappa Havinal, Management and Entrepreneurship, New age international publisher new Delhi, 2009
References: 
  1. Keshari Mohanty Sangram, Fundamentals of Entrepreneurship, PHI Publishers, 2005
  2. Holt David H., Entrepreneurship: New Venture Creation, 1998
  3. Sharma K.C. , Entrepreneurship Development, Raj Publications,2012
  4. P. Narayana Reddy, Entrepreneurship Text and Cases, Cengage learning India pvt. Ltd, 2010
  5. Anitha, H.S., Entrepreneurship Development: Role of commercial banks, Mangaldeep Publications, Jaipur, 2003
  6. Molissa G. Carr and Lisa Hopkins Newell, Fashion Entrepreneurship : The Plan, The Product, The Process, Bloombury Publishing, Fairchild Books, New York
Academic Year: 
2018-19
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