Paper Code: 
Contact Hours: 
Max. Marks: 
  • To enhance entrepreneurial skills.
  • To develop an understanding of governments role in entrepreneurship.


Unit I: 
  • Concepts and nature. Entrepreneurship in India
  • Entrepreneurial Traits: Leadership, risk taking, decision making, business planning
  • Barriers in Entrepreneurship: Economic and non-economic
Unit II: 
Institutional Support for new ventures
  • Support organizations-State level –RFC,RIICO,DIC
  • Financial organizations-IFCI, IDBI, SIDBI and other  Banks
  • Sources of financing
Unit III: 
Role of Government in Entrepreneurial Development
  • Government incentives, Subsidy and Assistance
  • Government Role in the form of Assistance and Incentives
  • Women Entrepreneurship and Assistance available in fashion industry


Unit IV: 
Entrepreneurship Development Programmes (EPDs)
  • Meaning, Needs and Objectives of EPDs
  • Entrepreneurship Development Programmes in India: A Historic perspective
  • Problems of EPDs


Unit V: 
Promotion of a New Venture
  • Search for a business idea, Preparation of plan, Analysis of Entrepreneurial opportunities, Assessing the impact of opportunities and threats
  • Introduction to Project management, Project organization structures –Functional, matrix and others
  • Preparation of DPR (detailed project report)
Essential Readings: 
  1. Khanka  S. S., Entrepreneurship Development, Sultan Chand & company pvt ltd , New Delhi 1999
  2. Sudha  G.S., Entrepreneurship and Small Business Management, Ramesh book depot, New Delhi, 2014-15
  3. Burke Sandra, Fashion Entrepreneur: Starting Your Own Fashion Business (Second Edition) Burke publishing, May , 2009
  4. Mathew, M. J., Business Organisation, Sheel sons, University book house (P), Jaipur, 2009
  5. Veerabhadrappa Havinal, Management and Entrepreneurship, New age international publisher new Delhi, 2009
  1. Keshari Mohanty Sangram, Fundamentals of Entrepreneurship, PHI Publishers, 2005
  2. Holt David H., Entrepreneurship: New Venture Creation, 1998
  3. Sharma K.C. , Entrepreneurship Development, Raj Publications,2012
  4. P. Narayana Reddy, Entrepreneurship Text and Cases, Cengage learning India pvt. Ltd, 2010
  5. Anitha, H.S., Entrepreneurship Development: Role of commercial banks, Mangaldeep Publications, Jaipur, 2003
  6. Molissa G. Carr and Lisa Hopkins Newell, Fashion Entrepreneurship : The Plan, The Product, The Process, Bloombury Publishing, Fairchild Books, New York
Academic Year: